Author: Tooba Hashmi
A Beginner’s Guide to Semantic Search
Semantic SEO has revolutionized the understanding and interpretation of user queries, completely reshaping the search engine landscape.In this extensive manual, we embark on a journey through the realm of semantic...
10 Essential SEO Expert Skills You Need to Master
In the digital landscape of today, where competition is fierce, and websites are vying for the top spots on search engine result pages (SERPs), having a strong understanding of Search...
The Power of Position Zero: How to Boost Your SEO Rankings
In the competitive world of online marketing, every business strives to achieve higher search engine rankings. One coveted spot that many website owners aim for is "Zero Position" also known...
How Visual Search is Transforming the Way We Search for Data
In today's digital age, the way we search for information and data has evolved significantly. With the rise of visual search on Google, the process of finding relevant content has...
Achieving SEO Mastery with ChatGPT Prompts: Tips and Tricks
In today's digital age, search engine optimization (SEO) plays a pivotal role in boosting a website's visibility and attracting organic traffic. To outshine competitors, SEO professionals are always on the...
10 Key Differences between GA4 vs Universal Analytics
Google Analytics 4 (GA4) and Universal Analytics are two different versions of Google's analytics platform. Each GA4 vs Universal Analytics have its own collection of features and functionalities. Here are...
Google Search April’23 Updates
Google has introduced new updates for Google Search. In this article, we will go over all the latest updates that the search engine has made, including the bulk data export,...
Google Bulk Data Export: New Feature!
Attention SEO marketers! Google is about to make your life easier with its latest release of a feature called bulk data export. With this new release, you can now export...
Google February 2023 Product Reviews Update
Google consistently makes improvements in its product review system to ensure that users can get access to reviews that are actually helpful. To promote high-quality product reviews, google announced the...
All You Need to Know About Google Performance Max Campaigns
Although Google’s Performance Max Ad campaigns have been around for a while now — they’re now the shiniest ad campaign tool everyone wants to play around with. While Google has...
Google Search Ranking Algorithm Update October 2022
Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per the update shared by Google, this update completed its rollout...
What to Expect from The Google September 2022 Product Reviews Update?
Google came out with yet another update just a week after its September core update. Two Google updates in a week?! Who would've thought?This might seem a bit overwhelming to...
The Beginner’s Handbook to Robot txt
The robots.txt is the only file where its size doesn't matter! It may be tiny, but it has big implications for your website and can impact your ranking considerably. Understanding...
Confused About Ad Retargeting? Look How it Works
Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you consider a goal. Sounds ideal, isn't it? We all know...
Google Core Update: What is it?
On May 25, 2022, Google launched a "wide core upgrade" to its search-engine algorithm. Since Google releases significant upgrades gradually, it takes a few weeks before all their effects are...
5 Things that Cause 404 Errors
A Website has several moving parts, and sometimes you may miss out on a few minor details. But unfortunately, these details can cost you. We are talking about the dreaded...
Insider Information on Technical SEO
What is technical SEO? Sounds fancy schmancy, doesn't it?Like you'll need a degree in computer science to make sense of it. We got you! Technical SEO, in simple terms, refers...
How to Increase Traffic on Website – Ultimate Guide for Small Businesses
Imagine you're on a road trip, driving merrily along a stretch of deserted highway, and suddenly you see a long line of cars waiting outside a café that boasts of...
Google Core Web Vitals: A Quick Guide
If you’re a fan of medical shows, core vitals might conjure up an image of beeping machines and doctors milling about urgently. In the digital world, however, core web vitals...