Author: Sulove Rawat
What Is ‘Session’ In Google Analytics
In today's internet era, measuring the performance is essential to achieve digital goals, rather than solely developing the website. The beauty of digital marketing lies in evaluating the success rate...
Understanding the Difference Between Bounce & Exit Rate
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric...
What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...
Content Marketing and Its Influence On SEO
In a recent conversation with Search Engine Daily, AdLift co-founder and CEO, Prashant Puri discussed content marketing and its influence on SEO and SERP rankings. Check out what he had to...
