Author: Prashant Puri
Surviving Zero-Click Search: How to Win When Google Keeps the Traffic By Prashant Puri, CEO & Co-Founder, AdLift
Back in the day (yeah, I am now called an SEO ‘veteran’!), winning on Google meant ranking #1. You showed up, you got the click, and with any luck, you...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
Google’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to all users in the U.S.,...
SEO in 2025: Adapting to a Changing Search Landscape By Prashant Puri, CEO & Co-Founder, AdLift
SEO in 2025 is undergoing one of its most transformative phases. With the rise of AI, evolving user behaviours, and new search formats, brands need to rethink their strategies to...
Optimizing For Google AI Overviews: What Marketers Need To Know
Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping us on our toes with...
Google Documentation Leaks: Links Still Matter and Insights into How Search Works
"9 Key Takeaways From Google Document Leaks" On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...
