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Author: Prashant Puri

November 19, 2024

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping us on our toes with...

June 20, 2024

Google Documentation Leaks: Links Still Matter and Insights into How Search Works

"9 Key Takeaways From Google Document Leaks" On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...

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