Author: Prakriti Saxena
From Creation to Conversion: How to Measure Content Performance for Growth
Creating content that dazzles is only half the battle – the real game is in measuring its success. Ever wondered why those "No Added Sugars," "Farm-Fresh," and "Doctor-Recommended" labels catch...
Reaching Your First 5k Followers on YouTube: Strategies for Success
Ever dreamt of building a thriving YouTube channel with a dedicated audience of thousands? The good news is that the dream is absolutely achievable! Having 5k followers unlocks a treasure...
Saying Goodbye to Twitter: Steps for Deleting Your Account
We all know the feeling. Maybe Twitter just doesn't spark joy anymore. The constant news cycle, negativity, or the urge to endlessly scroll can leave you wanting a break. The...
Step-by-Step Guide: How to Delete Your Instagram Account
Feeling overwhelmed by the constant scroll? Maybe it's time to take a break from the curated world of Instagram. Whether you're looking for a digital detox or simply want to...
Navigating Social Media Apps: Platforms for Communication
Social media apps are among the most popular tools to communicate with customers. Why is it so? There are over 5.1 billion active social media users globally. Further, research estimates...
How to Increase Online Sales Per Visitor: SEO Optimization Hacks
Nowadays, having an online presence is more important than ever. However, the real question is, how to increase online sales? Every visitor that lands on your website is an opportunity—an...
Insta-Magic: Diverse and Engaging Content Ideas to Boost Your Profile
Did you know that over a billion people have adopted Instagram as their go-to social media platform for entertainment? From the age of 13 years to 65 and above, everybody...
Unmasking Google’s October 2023 Spam Update
Google is back with another one of its updates! The search engine announced its latest spam update aimed at diminishing the presence of spammy results for users worldwide. The October...
Update Alert: Maximize Visibility with Product Reports from the Google Merchant Center Shopping Tab
If you are an online merchant using Google as your core advertising platform, you must read about the new ‘Shopping Tab Update.’ Do you know it takes days for users...
Gary Illyes: Deciphering GSC Anomalies with Filtered Data vs. Overall Data Discrepancy
In the vast landscape of digital marketing, Google Search Console has become a critical tool for website owners and marketers alike. It provides invaluable insights into a website's performance in...
Google August 2023 Broad Core Update
Google has announced the rollout of its August 2023 broad core update, which may take up to two weeks to complete. What is the August 2023 Broad Core Algorithm Update?...
Google Bids Adieu to its HowTo and FAQ Rich Results
Google has made the decision to reduce the prominence of the HowTo and the FAQ rich results. For most websites, the FAQ-rich results will largely be phased out, whereas the...
Shift Your Focus to ‘Experience’ with Google April 2023 Review Update
Google has recently introduced the Google April 2023 Product ReviewUpdate, making significant changes to the search engine's reviews system. This update, accompanied by its new Google Search Central documentation, will...
Make Your Searches More Reliable with This New Google Update
Googling information has become a sort of reflex whenever we come across something that we are unfamiliar with. However, have you ever wondered if the information we receive is accurate...
New Year, New Google Core Update
Google has come out with its first Core Update of 2023. The March 2023 broad core update is here and may take up to 2 weeks to complete. This is...
Top AI Tools Shaping the Future of Content
Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of AI itself was a little mysterious and had most of...
Google Search in a Year: What Indians Searched for in 2022
Google recently announced its 'Year in Search 2022' results for Indian users, offering us an insight into what people have searched on the search engine in the current year. The...
Learn How to E-A-T for Google
E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...
Google December 2022 Link Spam Update Rolling Out Now
Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain – Google's spam prevention AI system – is being upgraded to...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
Google Rolls Out December 2022 “Helpful Content” Update
In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...
A Creator’s Guide to Google’s Search Ranking System
Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to help with that, Google has released a new centralized page...
Canonicalization for SEO: All you need to know
There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately,...
A Novice’s Guide to Understanding Schema Markup
If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the concept of schema markup may...
NFTs: The Next Wave in Digital Marketing?
Since it initially became widely used in the 1990s, the internet has advanced considerably. The early days of the internet (Web 1.0), where users could simply consume content, soon gave...
Your Handbook to Creating Rich Media Ads
Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer enough to engage your consumers. As consumers evolve with the...
