Author: Parth Goswami
How to Use Content to Win at Online Reputation Management
It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless...
How to make Email Marketing, Social Media and Content Marketing Work Together
Being a small business owner you may be aware of certain types of internet marketing things but you may not be aware of how various internet marketing tactics performs best...
Twitter Roundup: August Voices in SEM
Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...
Laying the Groundwork: The Keys to Keyword Research
Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build an effective SEO strategy without it. Detailed and in-depth keyword...
Creating the Best URL structure for Website Navigation
The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which stands for Uniform Resource Locator, is the address of a...
SEO Competitive Analysis – Know Your Competition
"The ability to learn faster than your competitors may be the only sustainable competitive advantage." - Geus, Arie de SEO is one of those traffic acquisition channels where it's easy...
