Author: Manisha Desai
Is Your Content Strategy Working for You — or Against You?
Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results? For many brands, the reality is that their content strategy...
Maximize Impact with Digital PR Strategies
Digital PR. Nope, it's not some fancy new jargon that you need to figure out. Digital PR or Digital Public Relations has the same objective as traditional PR – but...
The Rise of Ghost Malls: Why E-commerce SEO is Now Mission-Critical
The retail landscape in India is undergoing a dramatic shift. A recent Knight Frank Report highlights this change, revealing a staggering statistic: a 59% increase in ghost malls across the...
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
Understanding Google SERP Features and their Impact on CTRs in 2024
Google Search begins with a single click, and users are provided with troves of data to sift through. These ‘results’ are web page summaries, ads, videos, images, questions, knowledge boxes,...
Recover from the Google March 2024 Core Update: Find out how
Introduction Have you noticed a sudden drop in website traffic or search rankings? You're not alone. Google's March 2024 core update, one of their most significant in recent years, has...
Diving into the Tank: Decoding Shark Tank India’s Impact and Jargon
Shark Tank India is back for Season 3, bigger and bolder than ever. This time, it has introduced 12 savvy Sharks, including familiar faces like Aman Gupta and Namita Thapar,...
How to Prepare for Google’s Search-Generative Experience
Google is changing the search landscape by integrating AI in its search. This move has been primarily made to give people a better search experience and help them with what...
Adlift 2023 Agency Reel
In 2023, AdLift, achieved remarkable success, setting new benchmarks in the industry. Our focus on results-driven strategies led to an impressive 1.5x increase in Return on Investment (ROI) for our...
The Impact of SEO on Customer Acquisition Costs: Insights from AdLift’s Research
Introduction In the constantly evolving digital marketing landscape, businesses continually seek effective strategies to reduce customer acquisition costs (CAC) while maximizing their reach. AdLift conducted an extensive analysis of 80...
Google Update! Deploy a Google Tag within Tag Manager
We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out! But fear...
