Author: Kunal Nayyar
Mastering Digital Advertising: Tips for Maximum Impact
Today, businesses can no longer rely solely on traditional marketing methods to reach their audience. With consumers spending more time online than ever before, brands are turning to digital ads...
What is Meme Marketing? How to Tap Into Viral Culture
Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online audiences. Memes, often humorous or satirical images, videos, or texts,...
All You Need to Know About Top of Funnel Marketing
Every day, we come across several ads online that feature some of our favorite items. Without batting an eye, we click on the ads before reading the reviews. Ever wondered...
PPC ROI: Understanding and Measuring Your Return
Pay-per-click, or PPC revenue, is the most dynamic tool in the digital market. It ensures your ads appear at the top of search bars or across platforms, providing quick visibility....
Maximizing Efficiency with Ad Automation
Intensifying competition and the emergence of new brands have surged the demand for advertisements in the digital world. Global digital advertisement spending is expected to reach $455.30 billion in 2024,...
How to Create Effective Remarketing Ad Campaigns?
Do you know that 70.19% of people abandon their shopping carts before making a purchase? This happens because every consumer is at a different stage of their buying journey. And,...
Top Advertising Metrics to Boost Your Campaign Performance
Data-Driven Advertising: The Key to Success In this rapidly evolving technological landscape, data-driven advertising has emerged as a fundamental pillar of success. According to a report in Statista, in 2023,...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,' and ‘100% Natural’ - captions like these on products often goad us towards adding them to our cart. Why? Because...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That's the power of AI chatbots, and Chat GPT is a leading name in this rapidly developing...
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
Decoding PPC Full Form and its Importance
In digital marketing, acronyms like SEO, SEM, and SMM have become buzzwords. One term that particularly stands out is PPC. PPC, or Pay-Per-Click, is an online advertising model in which...
How to Become a Google Partner in India? Benefits and Requirements
Do you wonder why few names command as much respect and authority as Google? Or why is Google considered the most trusted source? With numerous tools, services, and platforms, Google...
