Social Media Marketing
15 Effective Digital Marketing Strategies for Fashion Brands
Fashion brands in today's digital landscape face fierce competition and the need to stand out among their competitors. Implementing effective fashion digital marketing strategies for fashion brands is crucial to...
5 Underrated Advantages of Social Media Marketing You Must Know
Are you a social media enthusiast looking to know the advantages of social media marketing? Today, social media is more than about sharing videos; it's become a key tool for...
7 Best Social Media Post Scheduling Tools to Save Time
Businesses often find juggling multiple social media platforms a tedious task. But fret not, for a plethora of social media post scheduling tools are available to optimize your social media...
Adapting to the Evolution of Social Media Marketing
In the contemporary world, social media has seamlessly become an inextricable part of our lives. As millions of people use social media platforms on a daily basis, companies have acknowledged...
AdLift Social Media Calendar 2024
AdLift’s 2025 Social Media Calendar: Your Roadmap to Success
As we step into 2025, we’ll be surrounded by major global events like the FIFA World Cup in Canada, the United States, and Mexico, the Paris Climate Summit, The World...
Because everyone is talking about Snapchat!
Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in their Discover section. Earlier considered as a waste of time the...
Become a Content Guru: Target the Most Searched on Google Queries
“I’d rather work on my content than think about the top searched on Google.” – said no content guru ever. Yes, and if you want to be one, you also...
Data Doesn’t Lie: Decoding Your Social Media Analytics for Growth
It’s been a while since you have started working on your social media strategy but you don’t know if you’re going on the right path. You are not sure which...
Discover the Secret Formula to Creating Viral Social Media Ads in 2023!
In the current epoch of social media, crafting viral advertisements that capture the attention of your target market can prove to be a formidable feat for marketers. Nonetheless, it remains...
Exploring Different Types of Social Media Marketing for Business Growth
The ubiquity of social media platforms has catalyzed a fundamental shift in marketing strategies. Social media marketing has become an indispensable component of any successful business's promotional tactics. Through social...
Facebook Advertising 101: A Beginner’s Guide to Creating a Campaign
Facebook, the social media mammoth, is the 3rd most visited website in the world. With such a 1.9 billion daily users, it is a dream platform for marketers to advertise...
From Inspiration to Conversion: Using Pinterest to Boost Your Sales Funnel
Boosting your sales funnel is crucial to the success of your business. One effective way to do this is by leveraging the power of various type of social media platforms...
From Threads to Twitter: Discovering the Differences and Similarities
Big news for social media lovers! Instagram has just launched its new app Instagram Threads which is extremely similar to Twitter, some might even say that the resemblance is a...
Getting Started with Google Ads: Account Creation Made Easy
Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and...
How to Achieve Your Social Media Marketing Goals in 2022?
It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going social. Social media marketing is one of the most powerful...
How to Delete Facebook Page: Step by Step Guide
Are you done and dusted with social media? Feel the need to disconnect? Find yourself spending too much time on Facebook? Or you've just outgrown it, and Facebook isn't your...
How to Optimize LinkedIn Profile for Maximum Impact?
LinkedIn has become an irreplaceable tool for professionals across various industries. With over 930 million members worldwide, it's no surprise that job seekers and recruiters alike rely on this platform...
How to Run Effective Paid Instagram Ads: Best Practices and Tips
Instagram – the social networking service that started off as a portal to share photographs has today evolved into a lean mean marketing machine! Influences big and small, brands from...
Improve your Social Media presence with Instant Articles
Here’s something new for the content marketers and publishers to explore! Instant Articles, an interactive content uploading feature by Facebook, is targeting the audience that counts more on instant news...
Influencer Marketing in The Digital Age
First things first, what is Influencer Marketing? Marketing that focuses on using influencers to deliver a brand’s message to the audience. It simply means convincing influencers, bloggers or even celebs...
Instagram Advertising 101: How to Create Effective Ads for Your Campaign
With over a billion active users, Instagram is undoubtedly a prominent social media platform that you (or your business) cannot and must not ignore. Thanks to its visually driven format...
Learn the Ropes of Banner Advertising
Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...
Leveraging Instagram Email Marketing: Strategies for Success
These days, Instagram reigns supreme as a powerful social media platform for brands and influencers. With over billions of monthly active users, it offers an unparalleled opportunity to connect with...
Maximizing ROI from Influencer Advertising: Best Practices for Business Owners
The world of marketing is complex, influenced by various factors. Till a decade ago, brands had celebrities as their brand ambassadors. Top sports persons,models actors were seen and associated with...
Maximizing Your Social Media Strategy with the Facebook Planner Tool
Whether you are a social media manager or a one-man (or woman) army juggling between different platforms, managing social media content can be cumbersome. The constant struggle to come up...
Navigating Social Media Apps: Platforms for Communication
Social media apps are among the most popular tools to communicate with customers. Why is it so? There are over 5.1 billion active social media users globally. Further, research estimates...
Navigating the Twitter Ads Landscape: Best Practices and Pitfalls to Avoid
Twitter is one of the most popular social media platforms, with over 330 million monthly active users. As a business owner or marketer, using Twitter ads can be an effective...
Reaching Your First 5k Followers on YouTube: Strategies for Success
Ever dreamt of building a thriving YouTube channel with a dedicated audience of thousands? The good news is that the dream is absolutely achievable! Having 5k followers unlocks a treasure...
Saying Goodbye to Twitter: Steps for Deleting Your Account
We all know the feeling. Maybe Twitter just doesn't spark joy anymore. The constant news cycle, negativity, or the urge to endlessly scroll can leave you wanting a break. The...
Social Media: 2000 vs 2017
With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...
Step-by-Step Guide: How to Delete Your Instagram Account
Feeling overwhelmed by the constant scroll? Maybe it's time to take a break from the curated world of Instagram. Whether you're looking for a digital detox or simply want to...
Streamlining Your Business with Facebook Business Manager
We all know how important Facebook is in the social media industry. With over 2.8 billion monthly active users, it is one of the largest social media platforms and a...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
The Benefits and Risks of Using AI for Social Media Content Curation
Artificial Intelligence (AI) has transformed numerous industries, and social media is no exception. Social platforms have become an integral part of our daily lives, serving as a source of news,...
The Role of Hashtag Activism in Amplifying Causes
Social media is a potent instrumentality concerning advocacy and enhancing awareness of significant social and political quandaries. Among the most efficacious methodologies to achieve this is via hashtag activism. Hashtags...
The Science Behind Social Media Timing: Discover the Best Time to Post
In today's digital age, social media has become an integral part of our lives. Whether it's for personal connections or business marketing, social media platforms offer endless opportunities to engage...
The Top Social Media Platforms for Influencer Marketing in 2023
As influencer marketing continues to grow in popularity, businesses and brands are searching for the best social media platforms to leverage the benefits of social media influencer marketing. With so...
The Ultimate Guide to Media Planning
The digital landscape today is one noisy place for advertisers. To be able to cut through this noise (cacophony, rather), it's important that a brand has a robust media strategy...
Top Tips to create viral social media campaigns
In the rapidly evolving world of social media, constructing a social media campaign that goes viral is a crucial component of any digital marketing strategy. An effective viral social media...
Want to Know How to Increase Followers on LinkedIn? Keep Reading
LinkedIn, the professional social media platform, has become a vital tool for career advancement and building meaningful connections. But with millions of users, standing out and getting noticed can be...
YOUR FAVORITE TV SERIES & ITS SOCIAL MEDIA STRATEGIES
1. The Walking Dead The sixth season of The Walking Dead premiered on the October 11, 2015 coming to an end on the April 3, 2016. This favoured American horror-drama...
YouTube Remarketing – Why Just Market When You Can Remarket?
Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing! Remarketing in AdWords was launched back in...
