SEO
Want to Secure Your Website? Here’s How HTTPS Can Help
Security has always been a concerning issue, whether it is your home or data transfer between a user's web browser and a web server. Of course, you can hire a...
Google Business Profile: What Does It Mean?
Let’s go a little back in time to the era when the internet wasn’t as mainstream as it is today. But marketing today is a totally different ballgame! We have...
Here’s How You Can Make Domain Rating Work for You!
Have you recently launched your website and burned the midnight oil to organically increase its reach among audiences? We understand how hard it is to compete with millions of established...
White Hat SEO and Black Hat SEO: What Do These Terms Mean?
White Hat SEO and Black Hat SEO – all have a very spy v/s spy feel, don't they? Terms that have been co-opted by the SEO folks from old movies...
Get the Scoop on Google SERP Features
Initially, every search result on Google looked the same, a list of ‘blue links', and even though the appearance has not changed much over the years, there has been an...
Breadcrumbs in SEO: What Does it Mean?
Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand; probably the most relaxed you have been in days. But...
Sitemap: Your Website Blueprint
It’s all about structure and planning. Whether it’s a building you are constructing or defining goals for your business – structure matters. Well, the same reasoning applies to understanding what...
Google Core Update: What is it?
On May 25, 2022, Google launched a "wide core upgrade" to its search-engine algorithm. Since Google releases significant upgrades gradually, it takes a few weeks before all their effects are...
A Beginners Guide to Ahrefs Keyword Explorer
A keyword is a fundamental part of effective SEO. We know it helps drive our traffic up and drastically improve our organic search rankings. Without keywords, there is no SEO!...
5 Things that Cause 404 Errors
A Website has several moving parts, and sometimes you may miss out on a few minor details. But unfortunately, these details can cost you. We are talking about the dreaded...
Insider Information on Technical SEO
What is technical SEO? Sounds fancy schmancy, doesn't it?Like you'll need a degree in computer science to make sense of it. We got you! Technical SEO, in simple terms, refers...
How to Increase Traffic on Website – Ultimate Guide for Small Businesses
Imagine you're on a road trip, driving merrily along a stretch of deserted highway, and suddenly you see a long line of cars waiting outside a café that boasts of...
Google Core Web Vitals: A Quick Guide
If you’re a fan of medical shows, core vitals might conjure up an image of beeping machines and doctors milling about urgently. In the digital world, however, core web vitals...
How to Increase Domain Authority In Ways That Actually Work?
Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn’t it? However, you don’t have to ring the alarm bells just...
A Quick guide to Google AdWords Planner
If you’re in the business of conducting your business on the internet, you’ve most certainly come across the Google AdWords Planner. The Google AdWords planner, now known as their Keyword...
A Sneak Peek Into SEMrush Site Audit
Welcome to the world of SEO. We're glad you're here. And your presence indicates that you already have a good understanding of what SEO is and how it works. Looks...
6 Ridiculously Easy Ways to Do Keyword Research if You’re a Newbie
Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions (and sometimes not-so-important!),...
Here’s What You Should Know About Keyword Match Types
In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In...
Understanding SEMrush -features, benefits, and everything you should know
As a brand, we are always searching for ways to increase our website traffic and generate leads. One of the most common yet effective ways is to use Search Engine...
7 Simple SEO Steps to Grow Your Business
The ongoing shift to digital has accelerated the use of innovative channels such as Search Engine Optimization, popularly known as SEO. While many businesses today are employing SEO strategies to...
6 Reasons Why SEO Has High Significance for Your Business
For any online business that aspires to thrive, the importance of SEO cannot be undermined. SEO or Search Engine Optimization is a process that improves the visibility of your website....
A Detailed Guide on SEO Audit
When did you last check how your site was working? If you’ve never done an SEO audit for your website, or it’s been a while since you last did, or...
What is the Role of Breadcrumbs in SEO?
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work...
8 Benefits of Outsourcing Your Digital Marketing
When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...
What is Mobile First Indexing and How It Affects SEO
Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of accumulation webpages into Google search. Dependent upon which meta tag...
On-Page SEO Checklist
In this article, we will take you through a comprehensive on-page SEO audit. The reason you will be interested in this is to drive more traffic from search engine to...
Understanding Google Algorithms
What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...
What Is ‘Session’ In Google Analytics
In today's internet era, measuring the performance is essential to achieve digital goals, rather than solely developing the website. The beauty of digital marketing lies in evaluating the success rate...
Grow Your Website Traffic with Infographics
What are Infographics? Today infographics have become one of the most effective marketing tools to boost audience engagement. A human brain can grasp visual content 60,000 times quicker than text...
Everything You Need to Know About SEO and Content Optimization
SEO or Search Engine Optimization is a route to get your website at the top of any search engine. SEO flourishes and ends with the quality of the content. To...
How Digital Advertising Agencies are Using Content Marketing in SEO Strategy?
Over the past few years, Digital Advertising Agencies have witnessed an exponential growth in their business; thanks to the increasing use of the internet. Almost every brand and organization are...
Understanding the Difference Between Bounce & Exit Rate
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric...
The Complete SEO Checklist for New Website in 2018
Search Engine Optimization (SEO) is among the most critical processes to rank any website on SERP. If you are looking for an SEO checklist to follow and optimise your website...
How to Perfectly Optimize Your Content for SEO
Google has confirmed that 'content' is among its top three ranking factors, but what really makes good content from an SEO perspective? Effective content marketing is one of the strong...
Advanced SEO Techniques 2018 to Get Better Search Traffic
Understanding and implementing good SEO Techniques is vital to increase search traffic and brand awareness. According to HubSpot research, 80% of the website’s traffic begins with a search query. This...
Importance of Keywords in Promoting a Website
This is the world of the internet. Be it business, education, shopping or even travelling; you can explore various options through multiple clicks on your desktop. Everything is now fast...
Importance of Content Marketing
Content Marketing In today’s digital world, traditional marketing methods are fading and becoming less effective. However, there is a new type of marketing that helps brands interact with their customers...
What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...
Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...
Everything Should Know About Google Tag Manager
What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows user to manage JavaScript and HTML Tags on the websites...
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...
Keyword Research – The 5 Incredibly Useful Tools
Keyword, the seed of SEO, it all starts with this. In layman’s language, it is nothing but any word or phrase that is fed into the search box of any...
