...

SEO

How do I Verify My Business on Google to Ace Local SEO?

Let’s start with a brutal truth: If your business isn’t showing up on Google, you don’t exist.  Okay, that might be a slight exaggeration. But...

Calendar Icon
March 17, 2025
How to Plan and Execute a Website Migration Without Losing Rankings?

How to Plan and Execute a Website Migration Without Losing Rankings?

Did you know that many websites experience a dip in organic traffic after a poorly executed migration? Even top-tier brands...

Feb 28, 2025 | Dhanya Chawla
Read Article
How to Use the Google Disavow Tool to Improve Your SEO in 2025?

How to Use the Google Disavow Tool to Improve Your SEO in 2025?

In 2025, maintaining a clean and authoritative backlink profile remains critical to ranking high on Google. While quality backlinks can...

Feb 28, 2025 | Dhanya Chawla
Read Article
Visual Search in Online Shopping: The Future of Retail in 2025

Visual Search in Online Shopping: The Future of Retail in 2025

The online shopping experience is changing at lightning speed, with innovations designed to make it more intuitive and efficient for...

Jan 29, 2025 | Anjali Jaiswal
Read Article
Enterprise SEO Challenges and How Business Leaders Can Overcome Them

Enterprise SEO Challenges and How Business Leaders Can Overcome Them

When was the last time you looked at your SEO strategy and thought, “Where do I even begin?” If you’re...

Jan 29, 2025 | Anjali Jaiswal
Read Article
Boost Your Website’s Visibility with These Must-have B2B SEO Tools

Boost Your Website’s Visibility with These Must-have B2B SEO Tools

Did you know that 61% of B2B marketers say SEO and organic traffic generate more leads than any other marketing...

Jan 13, 2025 | Prakriti Saxena
Read Article
Master Your Digital Strategy: Learn the 7 Types of SEO That Lead to High Rankings

Master Your Digital Strategy: Learn the 7 Types of SEO That Lead to High Rankings

Digital marketing has become a cornerstone for businesses striving to capture the attention of their target audiences. Among the many...

Jan 13, 2025 | Anjali Jaiswal
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article