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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Optimizing For Google AI Overviews: What Marketers Need To Know

By Prashant Puri

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
Google’s Latest Shake-up: November 2024 Core Update

Google’s Latest Shake-up: November 2024 Core Update

Google, the search giant, has once again rolled out its biannual core update, this time in November 2024. This algorithmic...

Nov 13, 2024 | Anjali Jaiswal
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SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic

SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic

Google’s reach in the digital market is unbeatable. A recent Statista report shows that Google controls 95.32% of mobile searches...

Oct 22, 2024 | Anjali Jaiswal
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The Importance of Mobile SEO Optimization: A Guide to Staying Competitive

The Importance of Mobile SEO Optimization: A Guide to Staying Competitive

With mobile devices now responsible for 59.45% of global internet traffic, the shift from desktop to mobile browsing has changed...

Oct 16, 2024 | Anjali Jaiswal
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The Role of Technical SEO Elements in Enhancing Site Performance and Rankings

The Role of Technical SEO Elements in Enhancing Site Performance and Rankings

Search engine optimization (SEO) stands as a foundational pillar in digital marketing, driving organic traffic, boosting online visibility, and ultimately...

Oct 10, 2024 | Anjali Jaiswal
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How User Experience Directly Impacts SEO Rankings: Key Factors to Consider

How User Experience Directly Impacts SEO Rankings: Key Factors to Consider

User Experience (UX) has evolved from a secondary aspect to a cornerstone of modern Search Engine Optimization (SEO). Previously, SEO...

Oct 8, 2024 | Anjali Jaiswal
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10 Digital Marketing Tips to Supercharge Your Clothing Brand

10 Digital Marketing Tips to Supercharge Your Clothing Brand

With so much competition in the market, clothing brands must leverage digital marketing to thrive in an increasingly competitive fashion...

Sep 10, 2024 | Anjali Jaiswal
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article