Search Engine Marketing
2024 Google Search Trends in India: What Captured Our Curiosity This Year?
Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India in its annual ‘Year in Search’ report. 2024 was a...
A Detailed Guide on the Types of Google Ads
You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...
Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch
Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. I’m back, thanks AdLift team for the opportunity...
How To Create a PPC Landing Page
Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...
Mobile Search & Marketing – Pubcon New Orleans 2013
AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)
Pay-Per-Click Advertising: A Beginners Guide to Getting Started
Are you looking for ways to drive more traffic to your website and increase your business's revenue? Pay-per-click advertising (PPC) might be the solution you need. In this beginner's guide,...
SEM Audit Checklist: How to Identify and Fix Common Campaign Issues
Are you struggling to get the desired results from your search engine marketing (SEM) campaigns? Are you unsure if you're making the most of your advertising budget? Performing an SEM...
SEM in Digital Marketing: A Comprehensive Guide for Beginners
What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...
SEO Tips From A PPC Pro
Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...
SEO vs SEM: What’s the Difference and Which Strategy Should You Use?
When concerning the realm of digital marketing, there exist two primary methodologies that commercial entities may employ in order to augment their online prominence: search engine optimization (SEO) and search...
The SEM Toolbox: Essential Tools for Managing Your Paid Search Campaigns
In the realm of digital marketing, there are two notable initialisms that tower over others: SEO and SEM. Although both are crucial to any digital marketing strategy, they are separate...
Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!
The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...
Twitter Roundup: August Voices in SEM
Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...
