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Influencer Marketing

De-Influencing: Its implications on Influencer Marketing

No matter where you go, whether it is real life or social media, someone out there is trying to sell you something, whether it’s brands...

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July 14, 2023
How AI Influencers are Changing the Marketing Landscape

How AI Influencers are Changing the Marketing Landscape

Google Ads is a powerful platform for local companies to reach their target audience and boost website traffic. However, without...

Jun 13, 2023 | Gulgul Saha
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The Top Social Media Platforms for Influencer Marketing in 2023

The Top Social Media Platforms for Influencer Marketing in 2023

As influencer marketing continues to grow in popularity, businesses and brands are searching for the best social media platforms to...

Apr 5, 2023 | Tooba Hashmi
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How to Choose the Right Influencers for Your Endorsement Marketing Campaign

How to Choose the Right Influencers for Your Endorsement Marketing Campaign

In the modern epoch of digitalization, social media influencers have emerged as potent tools for marketers. These influencers have the...

Mar 27, 2023 | Tooba Hashmi
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The Psychology of Visual Marketing: Using Color and Design to Influence Audience

The Psychology of Visual Marketing: Using Color and Design to Influence Audience

In today’s fast-paced world, where information overload is a common problem, you need to be creative in your marketing strategies...

Mar 23, 2023 | Tooba Hashmi
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Measuring the Impact of Influencer Content: Metrics and Analytics for Tracking ROI

Measuring the Impact of Influencer Content: Metrics and Analytics for Tracking ROI

In today’s digital age, influencer marketing has become one of the most popular marketing tactics for businesses to reach their...

Mar 17, 2023 | Tooba Hashmi
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How to Use Influencer Marketing Tools to Measure Campaign Success

How to Use Influencer Marketing Tools to Measure Campaign Success

In today’s age, the concept of influencer marketing has become quite the sensation, providing brands with an effective method to...

Mar 16, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article