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Digital Marketing

Advertising Trends 2025: What Decision-Makers Need to Know 

Advertising Trends 2025: What Decision-Makers Need to Know 

By Manisha Desai

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving regulations. In 2025, India’s advertising...

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February 12, 2025
Beware of Ongoing Scams Involving Fake AdLift Representatives

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and...

Dec 31, 2024 | Dhanya Chawla
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Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,...

Dec 30, 2024 | Dhanya Chawla
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Discover the Top Digital Marketing Strategies for 2025

Discover the Top Digital Marketing Strategies for 2025

dThe Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations...

Dec 30, 2024 | Dhanya Chawla
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Is Your Content Strategy Working for You — or Against You?

Is Your Content Strategy Working for You — or Against You?

Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results?...

Dec 19, 2024 | Manisha Desai
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2024 Google Search Trends in India: What Captured Our Curiosity This Year?

2024 Google Search Trends in India: What Captured Our Curiosity This Year?

Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India...

Dec 19, 2024 | Indrani Pati
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Optimizing For Google AI Overviews: What Marketers Need To Know

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a...

Nov 19, 2024 | Prashant Puri
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article