Digital Marketing
“Crafting Your Unique Selling Proposition: Stand Out in the Market “
Today, the online and offline marketplace is flooded with products. You have thousands of options, even if you are looking for something as simple as an umbrella. Not only are...
10 Digital Marketing Tips You Don’t Want to Miss Out On!
In today's digital age, an effective digital marketing strategy is critical to the success of any business. As more customers turn to the internet to shop, connect and socialize, a...
10 Fundamental Marketing Principles
As a leading digital marketing agency, AdLift understands that marketing is not just a tactic, it's a mindset. And there are certain fundamental marketing principles that can help businesses of...
Adlift 2023 Agency Reel
In 2023, AdLift, achieved remarkable success, setting new benchmarks in the industry. Our focus on results-driven strategies led to an impressive 1.5x increase in Return on Investment (ROI) for our...
All You Need to Know About Top of Funnel Marketing
Every day, we come across several ads online that feature some of our favorite items. Without batting an eye, we click on the ads before reading the reviews. Ever wondered...
Core Functions of Marketing: What Every Business Should Know
Core Functions of Marketing: What Every Business Should Know In the bustling marketplace of today, understanding the core functions of marketing is crucial for any business aiming to thrive and...
Creating an inclusive experience for women in tech’ – a conversation with Ester Martinez
Join us in conversation with Ester Martinez the CEO & Founder of People Matters, Asia’s largest community and media platform for HR & talent leaders. As a visionary leader and...
Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews
In today's digital landscape, online reputation plays a crucial role in the success of businesses. Maintaining a positive online presence and understanding how to remove bad reviews from Google My...
Exploring Distribution Channels: Strategies for Reaching Your Audience
Finding the right path to connect with your audience is essential for success. Whether you're an established business owner or just starting out, it’s important to understand and master various...
Exploring the Google Partners Program: What You Need to Know
In this digitally advanced era, Google has established its name as a dominant force that is shaping the way businesses operate. In such a highly competitive place, do you fear...
From Clicks to Cash: Driving High ROI with Digital Marketing
So, you know how everything's all fast-paced and connected nowadays? Well, that's where a digital marketing agency swoops in changing how businesses chat with their peeps and make that sweet...
From Novice to Pro: An In-Depth Guide on How to Use Bard
Starting your journey with Bard (now known as Gemini) might seem a bit tricky at first, but don't worry, we've got you covered. This guide is here to simplify how...
From Threads to Twitter: Discovering the Differences and Similarities
Big news for social media lovers! Instagram has just launched its new app Instagram Threads which is extremely similar to Twitter, some might even say that the resemblance is a...
Getting Started with Google Ads: Account Creation Made Easy
Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and...
Global Reach, Local Impact: The Geographical Advantages of Digital Marketing
Global Reach, Local Impact: The Geographical Advantages of Digital Marketing In today's interconnected world, businesses of all sizes are recognizing the digital marketing benefits. It offers a unique blend of...
Go Viral in Seconds: How to Upload a YouTube Short?
It's been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as of 2024. From individuals running tutorials to multi-million-dollar enterprises showcasing...
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization
What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...
How AI Influencers are Changing the Marketing Landscape
Google Ads is a powerful platform for local companies to reach their target audience and boost website traffic. However, without careful preparation and execution, your local PPC advertising strategy may...
How to Optimize LinkedIn Profile for Maximum Impact?
LinkedIn has become an irreplaceable tool for professionals across various industries. With over 930 million members worldwide, it's no surprise that job seekers and recruiters alike rely on this platform...
Is Your Marketing Paying Off? The Ultimate Guide to ROAS
How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion or your return on investment? While all of these are...
Lights, Camera, Conversion! How to Use Video Marketing to Boost Sales
If you're aiming to increase your sales, utilizing video marketing can be a viable option. It involves using videos to advertise and promote your products or services, and it has...
Mastering Digital Advertising: Tips for Maximum Impact
Today, businesses can no longer rely solely on traditional marketing methods to reach their audience. With consumers spending more time online than ever before, brands are turning to digital ads...
Maximizing Google Product Listing Ads: Tips for E-commerce Success
E-commerce is experiencing explosive growth. Just a few years ago, online shopping was a niche activity. Today, it's a mainstream way to purchase everything from groceries to furniture. Experts predict...
Maximizing Your Ad Spend with SEO and PPC: Strategies and Tactic
SEO and PPC are two different digital marketing strategies that can help increase traffic to your website. SEO focuses on optimizing your website for search engines, while PPC involves paying...
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
Podcasting 101: Tips for Incorporating Audio Content into Your Strategy
In today's digital age, businesses are always searching for innovative ways to reach their target audience. One of the best methods to do so is through different content marketing types....
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
Tackling Search Spam with Google’s New Report Form
In an effort to improve the overall quality of search results, Google released its new spam report form. This updated spam report form is created to simplify the process of...
The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This statistic highlights the critical need for precise measurement of digital...
The Art of Visual Communication: Understanding Creative Designing
We live in a world that is filled with constant visual stimuli. Here, every scroll, every click, and every glance is an invitation to a visual feast. Amid this, creative...
The Benefits of Using Multichannel Marketing for Your Business
In today's digital age, businesses must leverage every available marketing channel to reach their target audience. The goal is to be where your customers are and engage them effectively. That's...
The Future of Marketing: How AI is Changing the Game
Over the past few years, the field of marketing has experienced a remarkable shift due to advancements in Artificial Intelligence (AI) technology. The rise of AI-powered digital marketing has provided...
The Importance of Digital Marketing Segmentation: Why it Matters and How to Do it Right
Whether you are a small, growing business or a well-established brand, digital marketing is something that you just cannot ignore. Not only do you need to make sure that you...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
Understanding the 4 Ps of Marketing: Core Principles for Success
It’s 2024, and in today's commercial sector, standing out from the crowd requires a solid strategic marketing approach. Did you know that the second edition of the MMA-EY consumer data...
