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Content Marketing & Strategy

Is Your Content Strategy Working for You — or Against You?

Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results? For many brands, the reality...

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December 19, 2024
From Creation to Conversion: How to Measure Content Performance for Growth

From Creation to Conversion: How to Measure Content Performance for Growth

Creating content that dazzles is only half the battle – the real game is in measuring its success. Ever wondered...

Jul 31, 2024 | Prakriti Saxena
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Power of Personalization: How Tailored Content Boosts Retention Rates

Power of Personalization: How Tailored Content Boosts Retention Rates

For most businesses, “more clients means more sales” seems common sense. In sales, the main goal is always to find...

May 27, 2024 | Anjali Jaiswal
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What is High Authority/Quality Content Marketing?

What is High Authority/Quality Content Marketing?

In today’s competitive marketing landscape, businesses are continually making substantial investments in high quality content marketing strategies. With the phrase...

Aug 23, 2023 | Prakriti Saxena
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How to Use AI to Improve Your Content Marketing ROI

How to Use AI to Improve Your Content Marketing ROI

In today’s digital landscape, content marketing plays a pivotal role in attracting and engaging audiences. However, with the ever-increasing competition...

Jun 13, 2023 | Gulgul Saha
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Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews

Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews

In today’s digital landscape, online reputation plays a crucial role in the success of businesses. Maintaining a positive online presence...

May 17, 2023 | Tooba Hashmi
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15  Effective Digital Marketing Strategies for Fashion Brands

15 Effective Digital Marketing Strategies for Fashion Brands

Fashion brands in today’s digital landscape face fierce competition and the need to stand out among their competitors. Implementing effective...

May 15, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article