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AI

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
6 AI for E-commerce Tips Every CMO Needs to Know in 2025

6 AI for E-commerce Tips Every CMO Needs to Know in 2025

There is no way you’re a CMO in the e-commerce space and not thinking about combining AI (Artificial Intelligence) in...

Feb 12, 2025 | Manisha Desai
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Optimizing For Google AI Overviews: What Marketers Need To Know

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a...

Nov 19, 2024 | Prashant Puri
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What is Chat GPT? Exploring AI Chatbots

What is Chat GPT? Exploring AI Chatbots

Ever imagine having a conversation with a computer program that feels strangely real? That’s the power of AI chatbots, and...

Apr 26, 2024 | Kunal Nayyar
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What Is SEO and How Can It Work for Your Business?

What Is SEO and How Can It Work for Your Business?

What Is SEO and How It Works for Your Business? In today’s digital world, where the internet is the primary...

Mar 6, 2024 | Juhi Sharma
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The Beginner’s Roadmap to Basics of SEO

The Beginner’s Roadmap to Basics of SEO

The Beginner’s Roadmap to Basics of SEO The vast potential of the digital world awaits! Imagine your website thriving in...

Mar 5, 2024 | Swati Singh
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Global Reach, Local Impact: The Geographical Advantages of Digital Marketing

Global Reach, Local Impact: The Geographical Advantages of Digital Marketing

Global Reach, Local Impact: The Geographical Advantages of Digital Marketing In today’s interconnected world, businesses of all sizes are recognizing...

Mar 4, 2024 | Nistha Jain
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article