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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Google Ranking Factors in 2025 – Insights from 1000+ Websites

Google Ranking Factors in 2025 – Insights from 1000+ Websites

Backlinks or Content? The Truth Is in the Data. SEO advice is everywhere—but what actually drives results? To find out,...

Apr 7, 2025 | Manisha Desai
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How do I Verify My Business on Google to Ace Local SEO?

How do I Verify My Business on Google to Ace Local SEO?

Let’s start with a brutal truth: If your business isn’t showing up on Google, you don’t exist.  Okay, that might...

Mar 17, 2025 | Manisha Desai
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The Pros and Cons of Pay For Performance SEO

The Pros and Cons of Pay For Performance SEO

What if you only had to pay for SEO when it actually worked? No monthly fees, no empty promises. Just...

Mar 17, 2025 | Dhanya Chawla
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Website Structure for SEO: A Blueprint for Better Rankings

Website Structure for SEO: A Blueprint for Better Rankings

Creating an effective website structure for SEO is essential for achieving higher search rankings, improving user experience, and increasing conversion...

Mar 17, 2025 | Dhanya Chawla
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Keyword Cannibalization: Why It Matters for Your Company and How to Avoid It

Keyword Cannibalization: Why It Matters for Your Company and How to Avoid It

Everyone and their bosses are using SEO, but did you know that 94.74% of keywords receive fewer than 10 monthly...

Mar 12, 2025 | Dhanya Chawla
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SEO for Bing: Unlocking Opportunities for Business Owners and Marketers

SEO for Bing: Unlocking Opportunities for Business Owners and Marketers

Google may be the search engine king, but don’t overlook Bing—it quietly powers around 12.23% of global searches as of...

Mar 11, 2025 | Dhanya Chawla
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article