Aakash Institutes

Project overview:

Our Social Media Campaigns achieved a 58% increase in traffic through social media channels for Aakash Institute

Aakash Institute is a premier educational institution in India, specializing in test preparation for engineering and medical entrance exams such as JEE, NEET, and Olympiads. With a reputation for excellence, Aakash has been a trusted choice for students seeking structured coaching, expert faculty, and comprehensive learning material. Their goal is not only to deliver academic success but also to engage students in innovative ways across digital platforms.

To further enhance their digital presence and increase engagement with both students and parents, Aakash partnered with AdLift. The primary objective was to design and execute social media campaigns that would drive meaningful interactions, boost engagement, and increase traffic through key digital channels.

AdLift Services Offered

Social Media Marketing

The Results

296% in monthly engagement

Increased

190% in the average engaged user on Facebook

Increased

58% in traffic through social media channels.

Increased

AdLift Approach

Target Audience Identification:
AdLift began by identifying Aakash's core audience, focusing primarily on high school students aged 15-18 preparing for engineering and medical exams. The team also recognized key influencers, including parents, teachers, and mentors, who play a significant role in shaping students' choices. Additionally, AdLift targeted decision-makers such as parents and guardians actively seeking reliable coaching solutions for their children. This groundwork ensured that every campaign was relevant, targeted, and aligned with the audience's needs and behavior patterns.
Engaging Campaigns:
AdLift crafted a series of innovative, interactive campaigns that not only entertained but also informed and inspired students. One standout initiative was #CrackIt, which engaged students with brain teasers, puzzles, and quizzes designed to test their logical reasoning, resulting in a 198% increase in organic reach and 17,000 organic engagements per post. Another campaign, #JEEMain, provided valuable insights by addressing students' key questions about the JEE exam through engaging content, achieving an average engagement rate of 127% per post, significantly boosting interaction and visibility among aspiring engineers. During crucial exam seasons, AdLift launched #TheFirstStep, offering essential information about engineering and medical entrance exams. The campaign shared practical tips and tricks through visually appealing creatives, generating 7,000 organic reach per post and ensuring students were well-prepared while remaining engaged with the brand.

Check out how we achieved a 58% increase in traffic through social media channels for Aakash Institute: https://youtu.be/aFykMxRm3WY?si=Vkq5Z5Ts1fcBhBDg