Fastrack Eyewear’s Growth Strategy with AdLift- a Leading D2C SEO Agency
Project Overview:
Fastrack Eyewear’s Content marketing agency
Fastrack Eyewear, a trailblazer in youth fashion, offers a wide range of stylish eyewear, including eyeglasses, sunglasses, and contact lenses. Known for its innovative designs and cutting-edge technology, the brand has become a go-to choice for young, trend-conscious consumers. However, to maintain its competitive edge in the digital space, Fastrack Eyewear partnered with AdLift, a D2C SEO agency specializing in eye care SEO marketing and optometry SEO. The goal was to enhance its online presence, drive organic traffic, and solidify its position as a leader in the eyewear industry.
AdLift Services Offered
SEO
Content Marketing
Results we Achieved as Fastrack Eyewear’s SEO and Content Marketing Agency
350% in Top 3 Non-Branded Keywords
Increased
3452% in Top 10 Non-Branded Keywords
Increased
194% in Organic Traffic
Increased
523% in Non-Branded Clicks
Increased
310% in Non-Branded Impressions
Increased
The Fastrack Eyewear Growth Strategy by AdLift
As Fastrack Eyewear's content marketing agency, AdLift implemented a comprehensive growth strategy that combined technical SEO, content marketing, and user experience enhancements. Here’s how we did it:
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Product Pricing in Titles:By incorporating clear pricing directly into product titles, the agency boosted transparency and trust, leading to higher CTRs. This simple yet effective tweak ensured users knew exactly what to expect before clicking.
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Interactive Tools:The agency introduced AR-powered virtual try-on features, allowing users to “try before they buy.” Coupled with a mobile-friendly website, this innovation transformed the browsing experience, making it more engaging and interactive.
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Pop Culture Integration:Leveraging the popularity of Marvel movies, the agency created dedicated pages for Deadpool and Wolverine-themed eyewear collections. This strategy capitalized on trending searches, driving organic traffic tied to pop culture buzz.
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On-Page SEO Optimization:As Fastrack Eyewear’s , we optimized meta titles, descriptions, headers, and internal linking structures. This ensured a seamless content flow that both search engines and users loved.
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Technical SEO Enhancements:We focused on improving site speed, mobile responsiveness, and image optimization. As Fastrack Eyewear’s SEO company, we also addressed duplicate content issues using canonical tags, ensuring a clean and efficient website structure.
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Search Engine Algorithm Focus:Aligning with Google’s E- E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, AdLift prioritized metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) to maintain healthy rankings.
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Conversion Rate Optimization (CRO):By adding 360° product views and strategically placed CTAs like “Add to Cart,” AdLift made it easier for users to make purchase decisions, ultimately boosting conversions.
