Box
Project overview:
Box is a leading enterprise content management and file-sharing service, empowering businesses to securely manage their information in the cloud. To strengthen their digital presence and drive organic growth, AdLift partnered with Box as their SEO Agency and Content Marketing Agency. The goals: enhance search visibility, increase website traffic, and boost user engagement.
AdLift Services Offered
Search Engine Optimization
Content Marketing
The Results We Achieved as Box’s SEO and Content Marketing Company
129%
Increase in Total Traffic
356%
Increase in Non-Branded Traffic
105%
Increase in Top 10 Keywords
55%
Increase in Top 3 Keywords
The Box Growth Strategy by AdLift
As Box’s trusted SEO and Content Marketing Company, AdLift employed a data-driven approach to optimize the brand’s digital footprint. Here’s how we executed the Box Growth Strategy:
- Extensive Keyword Research:As Box's SEO and Content Marketing Agency, we conducted extensive keyword research to identify high-value, intent-driven terms aligned with Box's services and target audience. Our approach focused on expanding non-branded keywords through competitor analysis and industry trend insights, while also targeting long-tail keywords to capture niche queries with higher conversion potential. This strategic foundation enabled Box to capture traffic beyond branded searches, driving more comprehensive and effective search visibility.
- Landing Page Optimization:As Box’s Content Marketing Agency, AdLift optimized critical landing pages to enhance user experience and search performance. We implemented meta tag enhancements with compelling titles and descriptions targeting high-intent keywords. The content was structured with clear headings, bullet points, and concise paragraphs for better readability. Strategic CTAs guided users toward actions such as demo requests and trial sign-ups, while internal linking improved site navigation and crawlability, ensuring a seamless user experience and stronger search visibility.
- Content Marketing in Core Verticals:AdLift developed a robust content strategy to position Box as an industry authority. We crafted educational blog posts addressing key pain points in cloud storage and enterprise content management and produced industry-specific content tailored for sectors like healthcare, finance, and legal. Our thought leadership pieces, including whitepapers, guides, and case studies, showcased Box’s expertise, while SEO-optimized FAQ pages captured featured snippets and improved SERP visibility. This comprehensive approach reinforced Box’s authority and expanded its reach across core verticals.
