Data-Driven Strategies for CMOs To Slash Customer Acquisition Costs
With digital marketing spending soaring, there's now an even more significant need to reduce customer acquisition costs. On average, a brand can reduce its acquisition costs by 55% if it drives considerable traffic and leads via organic search and excellent content marketing. In this session, AdLift CEO and Co-Founder Prashant Puri will provide tactics to implement a robust, data-driven content and SEO strategy that drives ROI with email nurture campaigns that convert dormant leads.
Download the Presentation
After this session, you’ll be able to:
- Reduce your overall customer acquisition costs
- Create compelling content that your buyers consume
- Synergize efforts between paid search and SEO, dive deeper into your paid search data, and analyze keywords that covert, making sure those are part of your SEO strategy
- Re-engage and convert inactive leads
Client Speak
Lomit Patel
Tynker
Chief Marketing and Growth Officer
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that
Kaushik Patel
Demand Generation, ThoughtSpot.
Vice President
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization
Dennis Mink
Appoxee
VP Marketing
We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.
Nandita Ghosh
BlueJeans
Head of Online Marketing and Demand Generation
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works
Tommy Griffith
PayPal
SEO Manager
We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.
