Data-Driven Strategies for CMOs To Slash Customer Acquisition Costs
With digital marketing spending soaring, there's now an even more significant need to reduce customer acquisition costs. On average, a brand can reduce its acquisition costs by 55% if it drives considerable traffic and leads via organic search and excellent content marketing. In this session, AdLift CEO and Co-Founder Prashant Puri will provide tactics to implement a robust, data-driven content and SEO strategy that drives ROI with email nurture campaigns that convert dormant leads.
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After this session, you’ll be able to:
- Reduce your overall customer acquisition costs
- Create compelling content that your buyers consume
- Synergize efforts between paid search and SEO, dive deeper into your paid search data, and analyze keywords that covert, making sure those are part of your SEO strategy
- Re-engage and convert inactive leads
Client Speak
Lomit Patel
Tynker
Chief Marketing and Growth Officer
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that
