Max Life Insurance Case Study

Project overview:

Max Life Insurance Company Limited is an Indian life insurance company headquartered in New Delhi and the largest non-bank private-sector life insurer in India. Over a five-year period, AdLift employed a comprehensive SEO and Content Marketing strategy to significantly enhance Max Life's organic visibility and market share.

Understanding the Challenge:

Max Life Insurance, despite its market leadership, faced challenges in the digital landscape. Competition was fierce, and potential customers were bombarded with insurance options online. Max Life needed a strategy to stand out and attract qualified leads organically, without relying solely on paid advertising.

AdLift Services Used

Search Engine Optimization

Content Marketing

The Results

16% Non-Branded Clicks

Increased

141% Non-Branded Impressions

Increased

88% Top 10 Keyword Ranking

Increased

26% Top 3 Keyword Ranking

Increased

The AdLift Solution:

AdLift's strategy addressed Max Life's online presence from multiple angles:

Technical SEO:
A critical first step involved consolidating multiple Max Life domains that were competing for the same keywords. This streamlined approach ensured their website's content and authority were combined, strengthening their overall ranking potential.
Enterprise Content Marketing:
AdLift understood the power of high-quality content to attract and engage potential customers. They implemented an "enterprise content marketing" strategy, creating informative and valuable content that addressed the specific needs and questions of Max Life's target audience. This content provided valuable information and strategically incorporated relevant keywords, improving Max Life's organic search ranking.
On-Page Content Creation:
AdLift didn't stop at SEO strategy; we also provided the content. This included creating optimized on-page content for Max Life's website, including on-site blog creation on topical keywords to generate traffic, implementing CTAs on blog pages to increase leads, and on-site blog UI & UX implementation to enhance user experience.
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Client testimonial

Vaibhav Kumar

Max Life Insurance

eCommerce & Digital Marketing, Max Life Insurance

"SEO and content marketing are not a performance matrix but pride at Max Life Insurance. We put a lot of effort into keeping ourselves on top. With a partner like AdLift who helped us immensely in both strategic thinking as well as execution support."