HDFC Bank Case Study
Project overview:
HDFC Bank Limited is an Indian banking and financial services company headquartered in Mumbai. As of May 2024, it is India's largest private sector bank by assets and the world's tenth-largest bank by market capitalization.
As HDFC Bank’s SEO and Content Marketing Agency since 2022, AdLift was tasked with improving the bank’s organic traffic for the SME vertical on Google and increasing its market share, thereby acquiring more new customers.
AdLift Services Used
Search Engine Optimization
Content Marketing
The Results
65% SEO Traffic
Increased
823% Y/Y SEO Traffic
Increased For Blog Section
118% Top 3 Keywords
Improved
121% Top 10 Keywords
Improved
The AdLift strategy:
Armed with the data of the SEO technical audit, the team conducted robust keyword research across the entire website and continued with technical SEO Optimization and on-page content creation, including Blogs. However, the SEO strategy did not stop here:
- Keyword Research for All MSME Product Categories and Pages
Read More... - Technical SEO Audit and Implementation of Advanced SEO Techniques
- Leveraging Enterprise On-Site Blogs to Drive SEO Rankings
- On-Page Content Creation, Including Product and FAQs
- Schema Markup Implementation for Products and Organization
- Product Page Wireframes and Recommendations
Awards
IAMAI IDA 2024
Best SEO Marketing Campaign - HDFC Bank – GOLD
IAMAI IDA 2024
Best Search Marketing Campaign - HDFC Bank – BRONZE
The Great Indian BFSI Awards 2023
SEO Award - Banking - HDFC Bank
Adgully Digixx 2024
BFSI Services Sector (Banking) - HDFC Bank
Adgully Digixx 2024
Search Marketing/Display Marketing (BFSI) - HDFC Bank
Adgully Digixx 2024
Content Marketing (BFSI) - HDFC Bank
The E4M Do Good Awards
Best Use of Content Marketing – HDFC Bank – GOLD
ACEF Global Customer Engagement Awards 2024
SEO Excellence for HDFC Bank by AdLift - SILVER
Agency Reporter Front Benchers Awards 2023
Bronze in the Search Category for HDFC Bank
Case Studies
129%
Revenue Improvement
86%
Increase In Non-Branded Traffic
47%
Traffic Improvement
125%
Increase In SEO traffic
129%
Increase In SEO Traffic
608%
Increase In SEO Traffic
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