How to Perfectly Optimize Your Content for SEO

Google has confirmed that ‘content’ is among its top three ranking factors, but what really makes good content from an SEO perspective? Effective content marketing is one of the strong pillars for modern SEO.

We’ve all heard plenty of times that content is king but before starting off with SEO content journey, it is really important to know what is SEO content writing?

SEO content writing means any content that is written in such a manner that it should rank higher for targeted keyword searches and also generates search engine traffic.

Now let’s take a look at some of the key ingredients of writing quality SEO content.

• Do Keyword Research: Conducting keyword research to identify the right set of keywords is one of the most important activity before you begin with writing content. Get the list of key phrases and search terms which you are planning to incorporate in your landing pages. Keyword research tools such as Google Keyword Planner, SEMRUSH, Ahrefs Keyword Explorer, Moz’s Keyword Explorer, KWFinder, SpyFu, LongTailPro and many more are there to help you out.

 

• Do Content Research: The key to successful content production is based on research and planning. Determine your business goals and build content based on your goals. Know your target audience is equally important. Google gives high preferences to pages/sites that offers value added solutions to searchers. So, it is very essential that your content must provide value to your potential customers.



 

 

• Incorporate Target Keywords: Once you are done with writing your content piece, incorporate your target keywords in such a way that it should look natural to both – users and search engines. Using related or LSI keywords is also recommended to improve the overall keyword density and relevancy on the page. Use SEO friendly URL’s by making natural use of keyword in the URL.
• Organize your Content: Structuring your content in an organized way not only helps the crawlers, but also helps the users in terms of readability. Make sure to use the main keyword in an H1 tag which basically tell the search bots and users about the content on your page. Avoid using multiple H1 tags on the page. Make other important headings as sub-titles or H2 tags which makes it easier for users to navigate through the content. Don’t forget to link out to related pages (internal and external) in order to provide users with extra readability options.
• Use of Multimedia: Make sure to use different types of media such as images, videos, graphs, slideshows to make your content visually appealing and thereby grabbing your visitor’s attention. Images should be given proper alt text and videos should be optimized with appropriate title for making it more descriptive.
• Improve User Experience: With the rollout of Google’s mobile-friendly algorithm, it is extremely important that your website is mobile friendly. Page Speed is also one of the top-ranking signals of Google. Make sure your website is compatible on different devices and your webpages loads quickly for offering seamless experience to visitors.

 

Final Words

Above mentioned SEO strategies can help in higher rankings in SERPS, more traffic and better conversion rates.