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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Importance of Content Marketing

Importance of Content Marketing

Content Marketing In today’s digital world, traditional marketing methods are fading and becoming less effective. However, there is a new...

Sep 19, 2018 | Arron Goodin
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What is Bounce Rate? How to Reduce it?

What is Bounce Rate? How to Reduce it?

Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler...

Sep 19, 2018 | Lyndon Bell
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AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur

AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur

iMedia Brand Summit is the most influential CMO centric annual summit in India. As an ideal platform for brands and...

Sep 17, 2018 | Arron Goodin
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Make Sure Your Website is Mobile-Friendly

Make Sure Your Website is Mobile-Friendly

According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in...

Sep 17, 2018 | Lyndon Bell
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Everything Should Know About Google Tag Manager

Everything Should Know About Google Tag Manager

What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows...

Sep 17, 2018 | Arron Goodin
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People Also Search For – Another Change in Google’s SERP

People Also Search For – Another Change in Google’s SERP

Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results....

Aug 21, 2018 | Lyndon Bell
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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