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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Google’s ‘Helpful Content’ Algorithm: All you need to know

Google’s ‘Helpful Content’ Algorithm: All you need to know

Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can...

Aug 26, 2022 | Arron Goodin
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Your Handbook to Creating Rich Media Ads

Your Handbook to Creating Rich Media Ads

Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer...

Jun 26, 2022 | Lyndon Bell
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Get the Scoop on Google SERP Features

Get the Scoop on Google SERP Features

Initially, every search result on Google looked the same, a list of ‘blue links’, and even though the appearance has...

Jun 18, 2022 | Arron Goodin
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Breadcrumbs in SEO: What Does it Mean?

Breadcrumbs in SEO: What Does it Mean?

Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand;...

Jun 10, 2022 | Lyndon Bell
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Confused About Ad Retargeting? Look How it Works

Confused About Ad Retargeting? Look How it Works

Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you...

Jun 4, 2022 | Arron Goodin
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Sitemap: Your Website Blueprint

Sitemap: Your Website Blueprint

It’s all about structure and planning. Whether it’s a building you are constructing or defining goals for your business –...

May 28, 2022 | Lyndon Bell
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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