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Guess what? Links matter! .. and Google just confirmed it (sort of)
“9 Key Takeaways From Google Document Leaks” On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...
AdLift Walks the Walk: How We Ranked #1 for “Digital Marketing Agency US”
Have you ever heard the story about the cobbler whose shoes always fell apart? Here's the thing: Cobblers spend all day fixing other people's footwear, but sometimes, their own ends...
Conversion Rate Optimization: What Works and Why?
Have you ever wondered how companies convert one-time visitors into loyal customers? It all comes down to giving individuals a sense of worth and appreciation. When you first enter a...
The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This statistic highlights the critical need for precise measurement of digital...
Boosting Your Business with SEO Techniques for High ROI
In this fast-paced digital world, standing out from the crowd is not as easy as it sounds. With numerous businesses vying for consumer attention, establishing a strong presence on different...
Maximize your Brand Value Through Strategic SEO
Have you ever wondered why some brands are everywhere online? That's the power of search engine optimization. Believe it or not, 68% of all online adventures start with a search...
Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our attention with a sense of urgency and personalization. These pop-up...
Power of Personalization: How Tailored Content Boosts Retention Rates
For most businesses, "more clients means more sales" seems common sense. In sales, the main goal is always to find ways to increase revenue. To do this, teams focus on...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,' and ‘100% Natural’ - captions like these on products often goad us towards adding them to our cart. Why? Because...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...
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