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The Basics of Canonical Tags
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...
Competitive Analysis – How are your SERP Competitors Performing?
Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on...
Been hit with a Penguin Penalty? Clean up those backlinks!
Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so, you have probably spent a lot of time analyzing your...
Mobile Search & Marketing – Pubcon New Orleans 2013
AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)
How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...
FOUND Conference Heads To Silicon Valley on April 2
After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is making its way to the offices of 500 Startups in...
Laying the Groundwork: The Keys to Keyword Research
Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build an effective SEO strategy without it. Detailed and in-depth keyword...
10 Key Performance Indicators for SEO
When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you should be monitoring and how often you should be reviewing...
Convergence of Content, SEO and Social – AdTech 2013
Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here's the presentation along with some of the session pics with Tommy Griffith - SEO...
Creating the Best URL structure for Website Navigation
The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which stands for Uniform Resource Locator, is the address of a...
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