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What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...
AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur
iMedia Brand Summit is the most influential CMO centric annual summit in India. As an ideal platform for brands and agency marketers to connect, it is a haven for publishers,...
Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...
Everything Should Know About Google Tag Manager
What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows user to manage JavaScript and HTML Tags on the websites...
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...
Social Media: 2000 vs 2017
With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...
Insurance in India and Gaps in Insurance Promotion
“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...
How Not To Work on the Weekends?
Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...
If Content is King, Writers are Warriors!
“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...
Content Marketing: Water Only What Waters You Back!
The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market...
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