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Social Media: 2000 vs 2017
With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...
Insurance in India and Gaps in Insurance Promotion
“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...
How Not To Work on the Weekends?
Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...
If Content is King, Writers are Warriors!
“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...
Content Marketing: Water Only What Waters You Back!
The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market...
YouTube Remarketing – Why Just Market When You Can Remarket?
Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing! Remarketing in AdWords was launched back in...
What is Dark Traffic & How to Identify It!
Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard...
Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift
Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12. The session starts at 2.45PM, and I will be joined...
Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!
The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...
Because everyone is talking about Snapchat!
Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in their Discover section. Earlier considered as a waste of time the...
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