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Schema Markup – The What, How and Why of It
SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most powerful yet underutilized forms of SEO. It may be a...
A Detailed Guide on SEO Audit
When did you last check how your site was working? If you’ve never done an SEO audit for your website, or it’s been a while since you last did, or...
How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season
AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...
Growth Hacking SEO + Digital Marketing with AdLift
Deepak Shukla: Good afternoon everybody. You hopefully know who I am right now, Deepak, Deepak, and I've got the wonderful Prashant on my side with me today. So, welcome everybody....
6 Influential Hashtag Movements Across the World
Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the way we use social media? Today, a #hashtag is something...
Five Practices for Creating Highly Engaging Content
It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...
What is the Role of Breadcrumbs in SEO?
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work...
8 Benefits of Outsourcing Your Digital Marketing
When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...
8 Important KPIs to Monitor and Measure Your Content Marketing Efforts
Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential...
What is Mobile First Indexing and How It Affects SEO
Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of accumulation webpages into Google search. Dependent upon which meta tag...
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