List of Content Marketing Tools Every Marketer Needs to Know

According to CM Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Content marketing is the best way to reach out to your target audience and make your brand known and readily available for the audience.

While content marketing is quite successful, it is not as easy as it looks. Building a useful strategy can be challenging and requires serious work. There is a huge list when it comes to content marketing tools. Some of the best one you need to know are listed below:

TOOLS FOR WRITING GREAT CONTENT

To ensure that the content is unique, creative and attractive for the reader, try the following tools:

• Grammarly: Grammarly is a tool which automatically detects grammar, spelling, and punctuation errors in the content.

• Hemingway: This is a simple word processor and proofreading tool designed for writers. This app highlights sentences and phrases that are too complex to understand.

• com: An excellent old-fashioned tool, thesaurus can be used when you are having a hard time finding the right word to covey your thoughts, or you need to make your writing more exciting and varied. A dictionary can help you to broaden your vocabulary so that your content does not become boring and monotonous, but full of flair and inspires action.

• Title Generator: It is an easy to use tool that helps in generating exciting title for your content. This helps bloggers to produce hundreds of ideas that are attractive to their readers.

TOOLS FOR CONTENT IDEAS

Do not know on what topic you should write about? Get help from the below-listed tools which will help you to generate many ideas for your blog:

• BuzzSumo: BuzzSumo is a great research tool which helps in identifying what content is accessible by topic. This tool not only helps you to search for content but also influencers in a specific region.

• Feedly: Feedly offers excellent assistance in content marketing by offering you feeds of all your favourite blogs/topics in one dashboard. Use it to see what’s trending, and ideas for writing engaging content.

• Twitter Trending Topics: Want to explore the trending topics all around the world? Twitter Trending Topics is one of the sections you should not miss. It gives the information about the most up-to-date topics. One can even use hashtag searches for the content relevant.

• Flipboard – A great app used to collect and share content from multiple places in one go. It has thousands of magazines covering many different topics from where you can take ideas for your campaign or strategy.  

TOOLS FOR GRAPHIC CREATION:

If you want to create professional infographics and illustrations, check out this list of tools which can help you to create the engaging visuals:

• Canva: Canva is an easy-to-use graphic designing tool. It enables you to create a variety of visuals for social media, blogs, and another promotion medium.

• Piktochart: Piktochart is an infographic and presentation tool that helps you to turn boring data into engaging infographics with just a few clicks.

• ly: This web-based infographic tool offers you a range of templates to start you off, all of which are easily customisable.

• PicMonkey: It is an online photo editing and design tool which helps in creating photos, logos, social media graphics and much more.  

TOOLS FOR CONTENT PROMOTION:

Creating and publishing the content is the initial step for a campaign. The most crucial step after curating and posting the piece is how effectively you promote it. Here are some content promotion tools you need to know:

• Buffer – A social media automation tool, Buffer helps you to schedule your content across Facebook, LinkedIn, and Twitter. Buffer also helps you to track the engagement on the content published effortlessly.

• MailChimp – MailChimp is one of the easiest email marketing tools which helps you in sending a mail to the right people at the right time.

• Buzzstream: Buzzstream is an accessible link building and PR tool. It helps in finding those sites from which you can request links and make the link building process more efficient & easier for a person.

• Edgar – Edgar is a social media tool which helps you to schedule on your social media network. Unlike Buffer, Edgar stores all your content online in a category-based library, where they stay even after they’ve been posted once.   

TOOLS FOR ANALYTICS:

Want to track the results? Try these analytics and reporting tools to monitor and measure if your content marketing or not:

• Google Analytics: Google Analytics is a must-have web analytics tool which helps you track the website traffic.

• Ahrefs: Ahrefs is a well-known tool for backlink and SEO analysis. Not only this, this tool also helps in tracking the rank of a website, along with keyword research features and site auditing feature.

• Simplereach: It is a content distribution tool. It helps to recognise and publish valuable content which eventually contributes to pushing maximum traffic to a website.

• Moz Pro: Moz Pro is a popular SEO tool which helps in increasing website traffic, conversions and much more.

No doubt that ‘content is king’, but it won’t be true in the real sense without using content marketing tools. Therefore, to market your brands effcetively, use these tools and get ready to have good content to maintain your presense in the online world.