Google’s August 2024 Core Update: What You Need to Know

Google’s August 2024 core update marks a significant step in the ongoing evolution of its search algorithms. With the goal of refining search results, this update continues Google’s mission to deliver more valuable, relevant content to users. It plans on diminishing the visibility of content engineered solely for search engine performance. This latest iteration integrates user feedback and aims to enhance the visibility of high-quality, original content, including contributions from smaller or independent sites.

What is the August 2024 Core Update?

The August 2024 Google core update is designed to improve search result quality by prioritising content that users find genuinely useful. According to Google, this update builds on the feedback received from creators and industry professionals, striving to highlight a diverse array of high-quality sites.

This includes those producing original and informative content rather than content tailored primarily for SEO purposes. By refining its algorithms, Google aims to better reflect the true value of websites, rewarding those that offer authentic and relevant information.

Key Changes and Implications

The Google update brings several changes to Google’s search algorithms, and understanding these shifts is essential for adapting your SEO strategy.

Enhanced Content Quality Metrics

One of the major adjustments in this update is the emphasis on content quality metrics. Google’s algorithm now more rigorously evaluates the usefulness and originality of content.

Websites that produce in-depth, well-researched articles with a high level of expertise are likely to benefit. For instance, a comprehensive guide on “Sustainable Gardening Techniques” that includes expert interviews and data-backed advice will rank higher than a generic listicle on the same topic.

Improved Small and Independent Sites Visibility

The August 2024 update aims to better recognise and promote smaller or independent sites that offer valuable insights and information. This change aligns with Google’s goal of showcasing a broader range of quality content. For example, a niche blog about local historical landmarks might now achieve higher rankings if it provides unique, well-researched content not covered by larger sites.

Adjustments Based on Site Improvements

The update also takes into account website improvements. If a site has significantly enhanced its content quality or user experience, it may see better rankings. For example, a site that has revamped its content strategy to include more authoritative sources and improved user interface could benefit from higher visibility.

What You Should Do Next

Here’s how you can optimise your approach to ensure your site remains competitive and maintains its search performance.

Review and Improve Content

Evaluate your website’s content for quality and relevance. Ensure that it provides real value to users and addresses their needs comprehensively. Consider updating old content with new insights or expanding it with additional details and expert opinions. You can use content audit tools such as SEMrush, Ahrefs, etc.

High E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) scores are crucial for ranking well in search engine results. Especially in industries where accuracy and reliability are most important, such as healthcare, finance, and legal services.

Monitor Performance and Adapt Strategies

Keep a close eye on your site’s performance metrics using tools like Google Analytics and Search Console. Track changes in rankings and user engagement to identify areas for improvement. Adjust your SEO strategies based on these insights to maintain or enhance your visibility.

You can use analytics tools like Google Analytics and Adobe Analytics. You can also use performance monitoring tools such as Google Search Console and Ahrefs.

Stay Informed and Flexible

Google’s algorithms are continually evolving. Stay informed about future updates and best practices by following industry news and participating in relevant forums or webinars. Flexibility and a proactive approach will help you navigate the changing landscape effectively.

Google’s Advice

If you are worried about being negatively impacted by the update, Google has advised users in the past. These are a few questions you can ask yourself about your content to make it better:

• Does the content offer unique information, reporting, research, or analysis?
• Does the content present a thorough, detailed, or comprehensive overview of the topic?
• Does the content deliver insightful analysis or engaging information that goes beyond the obvious?
• If the content references other sources, does it avoid merely copying or rephrasing those sources and instead add significant value and originality?
• Does the headline and page title provide a clear, useful summary of the content?
• Does the headline and page title steer clear of sensationalism or shock tactics?
• Is this the kind of page you would consider bookmarking, sharing with a friend, or recommending?
• Would you expect to find this content in or cited by a printed magazine, encyclopedia, or book?

Based on your answers to these questions, you can gauge your content according to Google’s metrics.

Key Takeaways

Google’s August 2024 core update represents a significant shift towards valuing content quality and originality. By focusing on these aspects, Google aims to enhance the search experience and provide users with more valuable information.

For site owners, this means adapting content strategies to meet the updated criteria and staying informed about ongoing changes. Embracing these adjustments will be important in maintaining and improving your site’s search performance in this evolving digital environment.