Content Marketing Is the Non-Negotiable Part Of SEO

This article will highlight the importance of content marketing for SEO and why they need to work in synergy to survive. Both the terms go hand in hand, and to say the least, one without the other will not be fruitful. To be on the top of the SEO game, one needs to have the support of content marketing. The essential need for quality content has always been there, and now it’s even more critical.

Before discussing the relationship between SEO and content marketing, let’s throw some light on these two terms. SEO involves the technical process through which we can increase the traffic of a website. On the other hand, content marketing revolves around the strategic creation, distribution and promotion of content to create brand awareness and generate leads. This can be anything from a post on social media platform to a webpage or an updated blog to the news section on the site.

In simple words, SEO is narrow while content marketing is broader and more holistic.

SEO without content marketing can be referred to a body without a soul. SEO is strategised around content marketing since every website needs words, articles, substance, keywords, and more. To be successful, both must come together and work hand in hand.

How SEO and content marketing amalgamate into one?

Content marketing fulfils the demands of SEO. Let’s discuss how it is accomplished!

1)    SEO Needs Keyword and Search Terms

Although there have been significant advancements regarding ranking web pages and blog posts, keywords still matter. Google cannot judge a website like humans do. It looks at an image with the help of alt text (alternate text is an attribute added to an image tag in HTML).

It relies heavily on the content and keywords, the importance of which can be judged by the fact that the ranking of your website depends on whether you have used those keywords in the title or meta tags of the site or blog post. If you are missing out on the appropriate keywords, then Google will not pass on the benefit to the page.

It is only through strategic content writing that you can use the right keywords to satiate Google. If there is no content, it is very challenging for you to rank for the right keywords.

2)    SEO Needs Linkbacks

Backlinks or Inbound links will help your website in getting a better rank in Google searches. When other sites refer to your site or page, you then become more of an ‘authority’ on the topic. Backlinks also serve as a recommendation and Google takes note of that.

The number of backlinks you have is pivotal, but that is not the only important factor. Relevance, quality, types of websites and speed of acquisition equally plays a vital role in optimising your website.

3)    Google Loves Content, and So Does SEO

Fresh and unique content on your site will not only attract readers, but it will be appreciated by Google as well. Different reports have found that the pages that rank higher in Google’s search engine pages result (SERPs) tend to have the highest amount of content.

But does that mean lengthy content is always better? No. For example, consider this, if your article or blog post goes on and on without giving significant insights or making a point, then the reader will get tired and eventually leave, which will, in turn, increase the bounce rate. Now Google will take note of this, and in return, it will hurt the rankings.

Over the years, SEO has evolved a lot, and it has changed to incorporate factors other than keyword density (that is, the number of times you used the keyword you want to rank for). So, content should not only be fresh but relevant as well, only then you have a good chance of taking the top spot than someone who tries to get their keyword usage perfect!

Additional benefits of Content Marketing

Although SEO and content marketing are inter-related, the benefits of content marketing are not limited to that extent. Content marketing goes beyond increasing ranking and search visibility, it fills the gap in the sales funnel, exposes a business to new audiences and creates goodwill among those visiting your site.

Now that we have seen the benefits of content marketing, it is essential for the brands to take it seriously and invest in content marketing strategies that will not only improve the rankings but will create a positive brand image for the readers or consumers.