Author: Lyndon Bell
AI And SEO: Will Google Penalize AI Content? Here’s The Real Story
Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will Google penalize AI content? If...
Google Ranking Factors in 2025 – Insights from 1000+ Websites
Backlinks or Content? The Truth Is in the Data. SEO advice is everywhere—but what actually drives results? To find out, AdLift analyzed 1000+ websites across industries, identifying the most important...
How do I Verify My Business on Google to Ace Local SEO?
Let’s start with a brutal truth: If your business isn’t showing up on Google, you don’t exist. Okay, that might be a slight exaggeration. But in the Local SEO world,...
The Pros and Cons of Pay For Performance SEO
What if you only had to pay for SEO when it actually worked? No monthly fees, no empty promises. Just real results. Sound like every entrepreneur's dream? That’s the charm...
Website Structure for SEO: A Blueprint for Better Rankings
Creating an effective website structure for SEO is essential for achieving higher search rankings, improving user experience, and increasing conversion rates. A well-organized SEO site structure allows search engines to...
Is SEO for Subdomains Hurting your Rankings? Let’s Find Out!
As an SEO specialist, digital marketer, website owner, or e-commerce business operator, you’ve likely debated whether SEO for subdomains impacts your website's search rankings. Some experts advocate using subdomains for SEO to better organize...
Outsourcing SEO: A Cost-effective Solution for Startups to Scale Quickly
Building a strong online presence is important for startups, but managing SEO in-house can be costly and time-consuming. That’s where outsourcing Search Engine Optimization (SEO) comes in. Instead of juggling...
Keyword Cannibalization: Why It Matters for Your Company and How to Avoid It
Everyone and their bosses are using SEO, but did you know that 94.74% of keywords receive fewer than 10 monthly searches? This makes ranking for the right keywords crucial for...
The Role of SEO Projections in Budget Planning for CMOs
If you're a CMO mapping out the next quarter’s budget, you've probably had to justify SEO spend more times than you'd like. "What's the ROI?" "How long will it take?"...
SEO for Bing: Unlocking Opportunities for Business Owners and Marketers
Google may be the search engine king, but don’t overlook Bing—it quietly powers around 12.23% of global searches as of January 2025. For businesses looking to diversify their search visibility,...
