Author: Arron Goodin
AdLift Walks the Walk: How We Ranked #1 for “Digital Marketing Agency US”
Have you ever heard the story about the cobbler whose shoes always fell apart? Here's the thing: Cobblers spend all day fixing other people's footwear, but sometimes, their own ends...
The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This statistic highlights the critical need for precise measurement of digital...
Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our attention with a sense of urgency and personalization. These pop-up...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That's the power of AI chatbots, and Chat GPT is a leading name in this rapidly developing...
Reaching Your First 5k Followers on YouTube: Strategies for Success
Ever dreamt of building a thriving YouTube channel with a dedicated audience of thousands? The good news is that the dream is absolutely achievable! Having 5k followers unlocks a treasure...
Step-by-Step Guide: How to Delete Your Instagram Account
Feeling overwhelmed by the constant scroll? Maybe it's time to take a break from the curated world of Instagram. Whether you're looking for a digital detox or simply want to...
Go Viral in Seconds: How to Upload a YouTube Short?
It's been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as of 2024. From individuals running tutorials to multi-million-dollar enterprises showcasing...
From Product to Promotion: A Fresh Take on the 4 Ps of Marketing
The 4 Ps of marketing – Product, Price, Place, and Promotion – have served as the foundation for launching successful marketing campaigns over the years. Coined by E. Jerome McCarthy...
Exploring Sitemap Examples: A Guide to Effective Website Organization
An effective website needs an effective organization. That’s what sitemaps are for. It offers clear guidance into a website’s structure so that it is easy to locate different pages. Users...
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization
What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...
