5 Emerging Content Marketing Trends You Should be Following This Year

Investments in content marketing by various enterprises are increasing at an exponential rate. Stats from the Content Marketing Institute and marketing reports suggest that more than 60 per cent of the B2B marketers have seen a rise in revenue by content marketing in the past year. Approximately 34 per cent of these marketers believes that their strategies have been more effective in getting business.   

The success of these content marketing strategies is dependent on some factors. These factors include good quality of content, effective strategy development, target content distribution and quality time spent on content marketing.

While these factors did have a dramatic effect on the value addition of content marketing, enterprises still need to keep up with its developing trends. The evolution of content marketing has been fast and to stay ahead in the race enterprises will need faster and smoother adaptations of these trends stated below:

1. Change in Formats and Role-Shifting

Content creation is an integral part of social media success. However, over the past few years, there is a consistent shift away from content churning. Now, having a team of writers is not enough. Your company needs to come up with a broader strategy, consisting of a diverse group of skills as well as talent. It is done so that you can efficiently meet the demands of your audience’s

2. Transparency

Progressive millennials want companies to be more transparent, authentic, as well as driven enough to give back to the society. With the evolution of influencer marketing and endorsements, it has become more critical than ever to build strong and long-term relationships with the cautious customer.

3. Unclear Media Lines

Content has gradually grown outside the container of the owned media, leading to a significant change. With the expansion of social media, the interaction and engagement with the audience through social and other channels, the lines between earned, owned, and paid have started to blur to the point of barely being visible from one another.

4. The Rise of Live Video Content

Lately, marketers and customers are jumping on the train to capture engagement of their audience. Publishing live video content offers a unique opportunity to take advantage by engaging the audience and performing better than your competitors. Live videos appear more authentic than any other way to address your audience. Moreover, they offer a human connection and a personal touch which always has a good impact on the audience in the long run.

5. Rise of IoT

Thanks to the Internet of Things (IoT), customers are no longer limited to staying locked on the screen to receive content. The Internet of Things has made it possible for content to be all around us, interwoven into our everyday lives in a way that is convenient.

Even though data support all the trends listed above, they still are not everything you need to follow for success. You should do your research well to see how you can improve your content marketing strategy and enhance your performance moving into 2019.