5 Content Marketing Examples You Will Be Dazzled By

Getting customer attention has never been so difficult. As customers have increased options to choose from, today, brands cannot force them to see something that doesn’t interest them. If the audience is not interested in the content, they will move on to something else. Keeping the fragile nature of the customers in mind, 9 out of 10 businesses are doing content marketing concludes a report from CMI (Content Marketing Institute). However, what is more surprising is that the average effective rate for marketers is only 30%.

So, here are some of the best content marketing approaches by famous brands from around the world. Because there is no better way to learn and get inspiration than looking at some of the best content marketing strategies.

1) Blendtec

Most marketers dream of their content going viral and watching millions of visitors fall into place. Blendtec’s YouTube channel – ‘Will It Blend’ has 286 million views + 880K subscribers and counting. It founder Tom Dickson wanted to prove how powerful and durable his products are. So, he thought of making videos blending other products or things that are known for their robust nature. One of his videos titled ‘Will It Blend – iPad’ has alone garnered 18 million views.

2) John Deere

The Furrow’s first issue was imprinted in 1895, and its audience base proliferated in the years that followed. The magazine concentrated on educating its audience about the latest development in the field of farming and also shared solutions to problems associated. Long-time Furrow art director Tom Sizemore associates the success of the magazine with their content strategy that focused on the farmer’s problems rather than on John Deere products. Today, John Deere’s ‘The Furrow’ is sold in 115 countries in 4 different languages and it now also available in a web version. The magazine also has a strong presence on social networking websites. The Furrow celebrates its 121^st year of existence and interestingly, the print version of the magazine is still in wide demand in this digital era.

3) L’Oréal

L’Oréal-owned NYX has built an almost cult-like following in the past couple of years, mostly because of its brilliant digital strategy and user-generated content. Every year it organises Face Awards, which is an online competition where any fashion vlogger can participate by making a video showcasing their make-up skills. The competition concludes at the ‘Beauty Vlogger of the Year’ award held in California. The competition helps NYX not only to reach its target audience but increase brand awareness as well. It also makes the audience engage with the brand and capitalise on the wealth of associated video content on social media platforms.

4) Coca-Cola

Coca-Cola used personalisation to get everybody talking about their brand. They launched their ‘Share a Coke’ campaign in Australia by selecting the 150 most common names and printed them on bottles. Then they encouraged people to share pictures of themselves and coke with someone whose name they found on the bottle. This campaign attracted a lot of attention, and it went viral in no time. People were found searching bottles with the name of their loved ones. It resulted in sales of 250 million cans & bottles in that summer which is equivalent to about 10 bottles per Australian. 

5) Burberry

Burberry’s two most clever content marketing campaigns were Burberry Kisses and Burberry Acoustic.

For Burberry Kisses, they partnered with Google and launched an app, through which users could send a digital kiss to anyone. Users had to kiss on their phone’s screen, and the app would capture the lips. The best part was that users could also see the journey of the digital kiss through Google street view and Google view.

In Burberry Acoustic, they showcased new music talents from all over the UK. All artists were clothed in Burberry’s collection pieces and focused on music. By being in the background, Burberry opened itself to a whole new audience.