SEO
Maximize Impact with Digital PR Strategies
Digital PR. Nope, it's not some fancy new jargon that you need to figure out. Digital PR or Digital Public Relations has the same objective as traditional PR – but...
Rank Globally: Your International SEO Strategies Guide
Get your International SEO Marketing right with AdLift The internet has broken geographical barriers, transforming how businesses operate. Today, your local art gallery can potentially connect with art enthusiasts across...
Understanding Google’s June 2024 Spam Update
Google rolled out its June 2024 spam update on June 20th to enhance search result quality by targeting websites violating its spam policies. This update was fully implemented on June...
Guess what? Links matter! .. and Google just confirmed it (sort of)
“9 Key Takeaways From Google Document Leaks” On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...
AdLift Walks the Walk: How We Ranked #1 for “Digital Marketing Agency US”
Have you ever heard the story about the cobbler whose shoes always fell apart? Here's the thing: Cobblers spend all day fixing other people's footwear, but sometimes, their own ends...
Conversion Rate Optimization: What Works and Why?
Have you ever wondered how companies convert one-time visitors into loyal customers? It all comes down to giving individuals a sense of worth and appreciation. When you first enter a...
Boosting Your Business with SEO Techniques for High ROI
In this fast-paced digital world, standing out from the crowd is not as easy as it sounds. With numerous businesses vying for consumer attention, establishing a strong presence on different...
Maximize your Brand Value Through Strategic SEO
Have you ever wondered why some brands are everywhere online? That's the power of search engine optimization. Believe it or not, 68% of all online adventures start with a search...
Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our attention with a sense of urgency and personalization. These pop-up...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,' and ‘100% Natural’ - captions like these on products often goad us towards adding them to our cart. Why? Because...
