SEO
How to Plan and Execute a Website Migration Without Losing Rankings?
Did you know that many websites experience a dip in organic traffic after a poorly executed migration? Even top-tier brands have faced devastating ranking losses due to mistakes during the...
How to Use the Google Disavow Tool to Improve Your SEO in 2025?
In 2025, maintaining a clean and authoritative backlink profile remains critical to ranking high on Google. While quality backlinks can boost your domain authority, spammy or unnatural links can have...
How to Use Google Trends: The Ultimate Guide for SEO & Content Marketers
If you're in the business of attracting audiences—whether for SEO, content marketing, or trend analysis—you need to know what people are searching for. And guess what? Google Trends is a...
Visual Search in Online Shopping: The Future of Retail in 2025
The online shopping experience is changing at lightning speed, with innovations designed to make it more intuitive and efficient for consumers. One such transformative technology is visual search—a groundbreaking tool...
Enterprise SEO Challenges and How Business Leaders Can Overcome Them
When was the last time you looked at your SEO strategy and thought, “Where do I even begin?” If you’re managing SEO for a large business, chances are you think...
Boost Your Website’s Visibility with These Must-have B2B SEO Tools
Did you know that 61% of B2B marketers say SEO and organic traffic generate more leads than any other marketing initiative? These statistics clearly depict the unmatched power of organic...
Master Your Digital Strategy: Learn the 7 Types of SEO That Lead to High Rankings
Digital marketing has become a cornerstone for businesses striving to capture the attention of their target audiences. Among the many strategies available, Search Engine Optimization (SEO) stands out as a...
How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC
In a world where online ad prices seem to be in a perpetual climb and organic visibility is harder than ever to secure, SEO and paid search aren’t just complementary—they’re...
SEO in 2025: Adapting to a Changing Search Landscape By Prashant Puri, CEO & Co-Founder, AdLift
SEO in 2025 is undergoing one of its most transformative phases. With the rise of AI, evolving user behaviours, and new search formats, brands need to rethink their strategies to...
Understanding the Google December 2024 Spam Update: What You Need to Know
Google has released the December 2024 Spam Update, a significant search algorithm change aimed at refining the search experience. This update, which follows closely behind the December 2024 core update,...
