Search Engine Optimization
B2B SEO Strategy: The Key to Boost Your Business
In today's hyper-connected digital space, search engine optimization (SEO) has become an absolute necessity for B2B companies. The reality is simple: the majority of online experiences—around 68%—begin with a search...
Generative Engine Optimization Explained: What you Need to Know
Innovation is not just welcome but is essential when it comes to digital marketing. According to data, the global AI market is valued at over $196 billion and growing rapidly....
Google’s August 2024 Core Update: What You Need to Know
Google's August 2024 core update marks a significant step in the ongoing evolution of its search algorithms. With the goal of refining search results, this update continues Google's mission to...
Unmasking Google’s October 2023 Spam Update
Google is back with another one of its updates! The search engine announced its latest spam update aimed at diminishing the presence of spammy results for users worldwide. The October...
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Do you rely on Google search for every little or big question you have? Well, you might want to know about YMYL content. YMYL stands for “Your Money Your Life.”...
Future-Proof Your Website: Top SEO Developments for 2024
According to research, SEO drives 1000%+ more traffic than social media marketing tactics. If more than 50% of traffic is directed via SEO, it should be considered as the primary...
Understanding Google’s June 2024 Spam Update
Google rolled out its June 2024 spam update on June 20th to enhance search result quality by targeting websites violating its spam policies. This update was fully implemented on June...
Guess what? Links matter! .. and Google just confirmed it (sort of)
“9 Key Takeaways From Google Document Leaks” On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...
Understanding Google SERP Features and their Impact on CTRs in 2024
Google Search begins with a single click, and users are provided with troves of data to sift through. These ‘results’ are web page summaries, ads, videos, images, questions, knowledge boxes,...
Google Search Revolutionized for Educational Videos
In a recent update, Google announced that it will boost the search experience for educational videos through a new structured data markup. Publishers can now add schema.org metadata to their...
