Search Engine Optimization
SEO For Startups – Columbia Startup Lab Workshop
Last week we were in New York speaking to the awesome folks at the Columbia Startup Lab about SEO for Startups ! Here's the presentation and a couple of pics from the...
Top SEO Sites, Blogs & Resources
Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have trouble not only finding the answers, but finding the right...
Is Your SEO Working?
How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but a very straight-forward and transparent aspect to analyze would be...
Local Ranking Factors
Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or even hotels, local optimization may be the most valuable aspect...
Measuring SEO – The Basics
One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO is having on his/her business. One way to measure is...
Interview With Blue Jeans Network
We have been working with Blue Jeans Network for just over six months now, and we decided to ask them a series of questions about their business model and marketing...
How To Handle Pagination
What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce site with a section of dresses, the dresses you display...
Our Favorite SEO Tools
There's a plethora of tools out there for us digital marketers. When I started in this industry it took me some time to figure out which tools offer real value,...
What is Negative SEO?
The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and...
A List of our Top Internet Marketing Conferences
So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to...
