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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
Discovering the Business Benefits of SEO: Why It Shouldn’t Be Ignored

Discovering the Business Benefits of SEO: Why It Shouldn’t Be Ignored

In the current cutthroat digital landscape, businesses are striving for an advantage and improved online visibility. The business benefits of...

Jun 2, 2023 | Arron Goodin
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Understanding What is Dwell Time in SEO

Understanding What is Dwell Time in SEO

In the fast-paced world of search engine optimization (SEO), understanding what is dwell time in SEO is crucial for improving...

Jun 2, 2023 | Arron Goodin
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Understanding The Disadvantages of Using AI in Digital Marketing

Understanding The Disadvantages of Using AI in Digital Marketing

Artificial Intelligence (AI) has revolutionized digital marketing, but it comes with drawbacks. In this article, we’ll explore the AI disadvantages:...

Jun 1, 2023 | Lyndon Bell
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A Beginner’s Guide to Semantic Search

A Beginner’s Guide to Semantic Search

Semantic SEO has revolutionized the understanding and interpretation of user queries, completely reshaping the search engine landscape.In this extensive manual,...

Jun 1, 2023 | Lyndon Bell
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10 Essential SEO Expert Skills You Need to Master

10 Essential SEO Expert Skills You Need to Master

In the digital landscape of today, where competition is fierce, and websites are vying for the top spots on search...

Jun 1, 2023 | Arron Goodin
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Maximizing Visibility With Location Pages For SEO

Maximizing Visibility With Location Pages For SEO

In today’s digital world, search engine optimization (SEO) plays a crucial role in the success of businesses. One effective strategy...

Jun 1, 2023 | Arron Goodin
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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