Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

By Prashant Puri

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

November 19, 2024

Google’s Latest Shake-up: November 2024 Core Update

Google, the search giant, has once again rolled out its biannual core update, this time in November 2024. This algorithmic...

Nov 13, 2024 | Lyndon Bell

Read Article

SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic

Google’s reach in the digital market is unbeatable. A recent Statista report shows that Google controls 95.32% of mobile searches...

Oct 22, 2024 | Lyndon Bell

Read Article

The Importance of Mobile SEO Optimization: A Guide to Staying Competitive

With mobile devices now responsible for 59.45% of global internet traffic, the shift from desktop to mobile browsing has changed...

Oct 16, 2024 | Lyndon Bell

Read Article

The Role of Technical SEO Elements in Enhancing Site Performance and Rankings

Search engine optimization (SEO) stands as a foundational pillar in digital marketing, driving organic traffic, boosting online visibility, and ultimately...

Oct 10, 2024 | Lyndon Bell

Read Article

How User Experience Directly Impacts SEO Rankings: Key Factors to Consider

User Experience (UX) has evolved from a secondary aspect to a cornerstone of modern Search Engine Optimization (SEO). Previously, SEO...

Oct 8, 2024 | Lyndon Bell

Read Article

Everything You Need to Know about SEO Statistics: Ultimate Guide to Data and Facts

Search Engine Optimization (SEO) stands as a crucial element for any successful online presence. SEO involves many strategies and techniques...

Sep 4, 2024 | Lyndon Bell

Read Article

1 2 3 … 31 Next »

DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article

PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article

All Categories

ChatGPT

Content Marketing

Content Marketing & Strategy

Search Engine Marketing

Search Engine Optimization

SEO

SEO Tools

Social Media Marketing