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Search Engine Marketing

SEM Audit Checklist: How to Identify and Fix Common Campaign Issues

Are you struggling to get the desired results from your search engine marketing (SEM) campaigns? Are you unsure if you’re making the most of your...

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June 7, 2023
How Google Ads Automation Can Save Your Money and Time?

How Google Ads Automation Can Save Your Money and Time?

Are you looking to make your Google Ads campaigns more efficient? Do you want to save time and money while...

Jun 7, 2023 | Arron Goodin
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The SEM Toolbox: Essential Tools for Managing Your Paid Search Campaigns

The SEM Toolbox: Essential Tools for Managing Your Paid Search Campaigns

In the realm of digital marketing, there are two notable initialisms that tower over others: SEO and SEM. Although both...

Mar 31, 2023 | Lyndon Bell
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Pay-Per-Click Advertising: A Beginners Guide to Getting Started

Pay-Per-Click Advertising: A Beginners Guide to Getting Started

Are you looking for ways to drive more traffic to your website and increase your business’s revenue? Pay-per-click advertising (PPC)...

Mar 3, 2023 | Lyndon Bell
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SEO vs SEM: What’s the Difference and Which Strategy Should You Use?

SEO vs SEM: What’s the Difference and Which Strategy Should You Use?

When concerning the realm of digital marketing, there exist two primary methodologies that commercial entities may employ in order to...

Mar 2, 2023 | Arron Goodin
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A Detailed Guide on the Types of Google Ads

A Detailed Guide on the Types of Google Ads

You must have seen the text ad on the top of a few results page when searching for something on...

Dec 16, 2021 | Arron Goodin
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SEM in Digital Marketing: A Comprehensive Guide for Beginners

SEM in Digital Marketing: A Comprehensive Guide for Beginners

What is the first thing you will do if the thought of buying a little black dress pops into your...

Dec 14, 2021 | Arron Goodin
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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