Search Engine Marketing
SEM Audit Checklist: How to Identify and Fix Common Campaign Issues
Are you struggling to get the desired results from your search engine marketing (SEM) campaigns? Are you unsure if you're making the most of your advertising budget? Performing an SEM...
How Google Ads Automation Can Save Your Money and Time?
Are you looking to make your Google Ads campaigns more efficient? Do you want to save time and money while maximising your return on investment (ROI)? Look no further than...
The SEM Toolbox: Essential Tools for Managing Your Paid Search Campaigns
In the realm of digital marketing, there are two notable initialisms that tower over others: SEO and SEM. Although both are crucial to any digital marketing strategy, they are separate...
Pay-Per-Click Advertising: A Beginners Guide to Getting Started
Are you looking for ways to drive more traffic to your website and increase your business's revenue? Pay-per-click advertising (PPC) might be the solution you need. In this beginner's guide,...
SEO vs SEM: What’s the Difference and Which Strategy Should You Use?
When concerning the realm of digital marketing, there exist two primary methodologies that commercial entities may employ in order to augment their online prominence: search engine optimization (SEO) and search...
A Detailed Guide on the Types of Google Ads
You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...
SEM in Digital Marketing: A Comprehensive Guide for Beginners
What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...
Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!
The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...
Twitter Roundup: August Voices in SEM
Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...
How To Create a PPC Landing Page
Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...
