The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This...
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Advertising Trends 2025: What Decision-Makers Need to Know
By Lyndon BellThe US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory frameworks. By 2025, the landscape...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions?...
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Maximizing Google Product Listing Ads: Tips for E-commerce Success
E-commerce is experiencing explosive growth. Just a few years ago, online shopping was a niche activity. Today, it’s a mainstream...
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Go Viral in Seconds: How to Upload a YouTube Short?
It’s been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as...
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Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of...
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Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You’re seeing a lot of window shopping, but no one’s buying! This means customers are adding items to their carts...
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