Digital Marketing
Optimizing For Google AI Overviews: What Marketers Need To Know
Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping us on our toes with...
Customer Acquisition 101: Building a Loyal Client Base
As markets become saturated and consumer expectations rise, companies are challenged to find innovative ways to attract and retain new customers. According to a recent study, businesses that focus on...
Mastering Digital Advertising: Tips for Maximum Impact
Today, businesses can no longer rely solely on traditional marketing methods to reach their audience. With consumers spending more time online than ever before, brands are turning to digital ads...
All You Need to Know About Top of Funnel Marketing
Every day, we come across several ads online that feature some of our favorite items. Without batting an eye, we click on the ads before reading the reviews. Ever wondered...
The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This statistic highlights the critical need for precise measurement of digital...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...
Maximizing Google Product Listing Ads: Tips for E-commerce Success
E-commerce is experiencing explosive growth. Just a few years ago, online shopping was a niche activity. Today, it's a mainstream way to purchase everything from groceries to furniture. Experts predict...
Go Viral in Seconds: How to Upload a YouTube Short?
It's been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as of 2024. From individuals running tutorials to multi-million-dollar enterprises showcasing...
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
