Barnes & Noble
Project overview:
As Barnes & Noble’s SEO Agency, we increased their non-branded traffic by 86%!
Barnes & Noble, one of the most recognized booksellers in the world, aimed to enhance its online presence and engagement in an increasingly competitive digital market. With its diverse range of books, eBooks, and educational materials, Barnes & Noble needed a strategic approach to improve its organic search visibility and drive more traffic to its website. The primary objective was to increase organic search traffic and boost conversions by targeting relevant business keywords.
As Barnes & Noble’s SEO Agency, AdLift implemented a tailored SEO and content marketing strategy to amplify the company's online presence. With a clear focus on optimizing search rankings and engaging readers, AdLift successfully drove significant improvements in traffic and visibility.
The SEO experts at Adlift got under the skin of the brand by conducting a thorough SEO audit that laid the foundation of an SEO strategy that proved to be a game changer.
Ready to elevate your brand’s online presence? Contact AdLift today!
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Adlift Services Used
Search Engine Optimization
Content Marketing
The Results
86% Non-Branded Traffic
Increased
47% Top 3 Keywords
Increased
31% Top 10 Keywords
Increased
15% Top 20 Keywords
Increased
The AdLift strategy:
- Targeted SEO Strategies:AdLift's team conducted in-depth keyword research to identify the most relevant and high-traffic keywords related to Barnes & Noble's offerings. As Barnes & Noble‘s CM Company, the team optimized on-page elements, including meta titles, descriptions, and headers, to align with the targeted keywords. This strategic focus on both branded and non-branded terms enhanced the site’s search visibility.
- Content Marketing:Acting as a Barnes & Noble Content Marketing Agency, AdLift developed a robust content marketing strategy that prioritized informative and engaging content tailored to Barnes & Noble's audience. Blog posts, guides, and product pages were optimized with high-impact keywords, driving organic traffic and increasing customer engagement.
- Technical SEO Enhancements:AdLift improved the technical aspects of Barnes & Noble's website, ensuring faster load times, mobile-friendliness, and an overall enhanced user experience. These adjustments improved search engine rankings and contributed to higher conversion rates.
- Performance Monitoring and Adjustments:AdLift continuously monitored the performance of targeted keywords and organic traffic, making data-driven adjustments to optimize results. This proactive approach ensured sustained growth in visibility and engagement, cementing Barnes & Noble’s position in the online marketplace.
- Growth Strategy:AdLift curated a customized Barnes & Noble Growth Strategy. We carried out extensive keyword research to identify key terms that potential customers were searching for. This research informed the content strategy, enabling Barnes & Noble to rank higher for relevant queries and attract a broader audience.
